Run Your Store
POS, Pawn Shops, Gun Stores + 3 more
Sell Online
eCommerce, Buya, UsedGuns + 2 more
Marketing
SMS, Review Booster, eReceipts
Stay Compliant
E4473, Cloud Storage, Range Mgmt
Reporting & Mobile
Enterprise, Inventory, MobilePawn
Orchid leads with compliance backed by an ATF consulting firm. Bravo leads with an all-in-one platform that does compliance and everything else. Here's how they compare.
Both platforms handle FFL compliance natively. The gap is in what each platform does beyond the bound book.
| Feature | Bravo | Orchid POS |
|---|---|---|
| Native E4473 | Yes | Yes |
| Native A&D Bound Book | Yes | Yes — with attorney guarantee |
| E4473 Cloud Storage | Yes | Yes |
| Auto 3310 Multi-Sale | Yes | Yes |
| Form 8300 Monitoring | Yes | — |
| ATF Consulting Team | — | Yes — Orchid Advisors |
| AI Used Gun Pricing | Yes — real transaction data | — |
| Built-In eCommerce | 5 channels | GunBroker, Guns.com |
| Buy/Sell/Trade | Yes | — |
| Pawn Loan Management | Yes | — |
| Gold & Jewelry Buying | Yes | — |
| Consignment | Yes | — |
| Range Management | Yes | Yes |
| SMS Marketing | Built in — 98% open rate | — |
| Gunsmith Work Orders | — | Yes |
| Multi-Location | Yes | Yes |
| Stores on Platform | 4,000+ | Not published |
| Starting Price | $99/mo | Custom quote |
AI-powered used gun pricing from real data. Buy/sell/trade and pawn management. Gold and jewelry buying with live spot pricing. Five eCommerce channels (UsedGuns.com, Guns.com, Buya, eBay, branded website) with auto-delist. Built-in SMS marketing with 98% open rate. Consignment tracking. Form 8300 monitoring. Mobile apps. Transparent pricing at $99/month. 4,000+ stores across 50 states.
ATF compliance consulting team (Orchid Advisors) built into the platform. Attorney compliance guarantee on the bound book. Gunsmith work order management. GunBroker and Guns.com marketplace integrations. Orchid Pay integrated payment processing with industry-low rates. Exclusively focused on FFLs — no distractions from other verticals.
Choose Orchid if compliance is your number one concern above everything else, you want an ATF consulting firm behind your system with an attorney guarantee, and your store only does new and used firearm retail with no pawn, trades, or gold buying.
Choose Bravo if your gun store does more than just sell firearms — used gun pricing, buy/sell/trade, pawn, gold buying, consignment, layaway, multi-channel eCommerce, or SMS marketing. Bravo's compliance is equally strong (zero license losses), but the platform does far more beyond compliance.
Bravo Store Systems
Orchid has the strongest compliance pedigree in the industry. But compliance alone doesn't grow your store. Bravo matches Orchid on compliance and adds AI pricing, buy-sell-trade, pawn, gold buying, SMS marketing, and five eCommerce channels — everything a modern gun store needs to compete.
Bravo migrates your inventory, customer data, transaction history, and compliance records — zero downtime, zero lost data. Most stores are live within 30 days. See the full onboarding experience →
30-minute demo built around your store and your workflows.
✓ No obligation · ✓ No credit card · ✓ 30-minute call
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.