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Diamonds, gold, luxury watches, estate pieces — every item that crosses your counter is different. Bravo's Jewelry Estimator gives your team structured appraisals, consistent pricing, and margin guardrails so you stop leaving money on the table.
★★★★★ 4.7 on SourceForge · 4,000+ stores nationwide
The Problem
Most point of sale systems treat a $12,000 diamond ring the same as a $15 t-shirt. That's how you lose money without knowing it.
Pricing depends on who's working. One employee offers $800 for a gold chain. The next offers $1,200 for the same piece. No consistency, no guardrails.
Appraisals happen on gut feel. No structured evaluation for metals, stones, or condition. Every assessment is a fresh guess.
High-ticket items sit without visibility. Your best inventory is invisible to buyers outside your zip code. That luxury watch has been in the case for 90 days.
You can't isolate jewelry performance. Is jewelry driving your margin — or dragging it? Your reporting can't tell you because everything's lumped together.
Free Tool — No Signup Required
Enter your numbers. See the gap. Takes 30 seconds.
How much does the buy price swing depending on who's at the counter?
Estimated Annual Margin Leak
$0
Lost to inconsistent pricing — overpaying on buys, underpricing on sales
Per Transaction
$0
Per Month
$0
Over 3 Years
$0
Bravo's margin guardrails eliminate this variance. See how it works with your inventory.
See the Fix — Book a DemoThe Jewelry Estimator
Bravo's Jewelry Estimator evaluates every component of a piece — metals, stones, diamonds, lab-grown — so your team makes consistent, confident offers in seconds. Not minutes. Not guesses.
Every piece gets the right evaluation path. Diamonds run through the 4Cs. Gold is assessed by weight and purity with real-time melt value. Estate pieces and designer jewelry follow structured condition workflows. No more generic intake forms for high-value goods.
Stone weights are automatically separated from mounting weight. Melt value is calculated with current gold prices — not last week's number. With gold prices continuing to climb, your team is protected on every buy.
Bravo's Manufacturer/Model library recognizes luxury watch brands automatically. Your team identifies brand and model instantly — no manual lookups, no Googling serial numbers. Faster intake, better pricing.
Configured pricing rules apply across buy, sell, trade, consign, and retail. Rule bands prevent your team from overpaying on buys or underpricing on sales. Your policies hold — even during a tough negotiation at the counter.
Increase in total sales profit
Stores nationwide on Bravo
eCommerce channels built in
Jewelry eCommerce
List once in Bravo. Your inventory appears on your branded website, Buya Marketplace, eBay, and more — automatically. It sells in-store? Auto-delisted everywhere. No double entry. Learn more about Bravo eCommerce →
Full counter management — buy, sell, trade, consign, layaway
Company-branded eCommerce storefront powered by Bravo
Free to list. Lowest fees in the industry. Buyers nationwide.
Sync inventory directly from Bravo. Auto-delist on sale.
Free Tool — No Signup Required
Right now, buyers are searching for what you have — and finding it somewhere else.
Most jewelry stores list under 20%. Bravo pushes inventory to 4 channels automatically.
Today — In-Store Only
$0
Monthly jewelry revenue
With Bravo — 4 Channels
$0
Projected monthly revenue
Revenue You're Leaving on the Table — Per Year
$0
By listing on your branded website, Buya, and eBay — all from inside Bravo
Bravo lists your jewelry to 4 channels with one click. Free to list on Buya. Auto-delist on sale.
See Multi-Channel Selling — Book a DemoRevenue Per Ticket
Expand inventory without tying up cash. Flexible terms, automatic payouts, full performance visibility. See consignment features →
Customers lock in high-ticket purchases and pay over time. Fewer walk-aways on the big sales.
Add incremental revenue on every sale. Customers get peace of mind on high-value pieces.
The Jewelry Estimator carries forward into refining. Turn your scrap gold and silver into cash faster.
New arrivals, flash sales, promotions — text your customer list directly from Bravo. 98% open rate. Learn about Mobile Messenger →
Automated review requests build your online reputation after every sale. No manual follow-up.
Jewelry Store Software
Most point of sale systems treat every item the same. Bravo was built for businesses where every item is different — different value, different condition, different margin.
Bravo migrates your inventory, customer data, and transaction history. Your store stays open the entire time — zero downtime, zero lost data. Most stores are fully live within 30 days. Our onboarding team has worked the counter. They know your pace. See the onboarding experience →
Common Questions
30-minute demo. Built around your store, your inventory, and the problems you're actually trying to solve.
✓ No obligation · ✓ No credit card · ✓ 30-minute call · ✓ Customized to your store
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.