Run Your Store
POS, Pawn Shops, Gun Stores + 3 more
Sell Online
eCommerce, Buya, UsedGuns + 2 more
Marketing
SMS, Review Booster, eReceipts
Stay Compliant
E4473, Cloud Storage, Range Mgmt
Reporting & Mobile
Enterprise, Inventory, MobilePawn
Bravo is the point of sale platform built for jewelry retailers who handle high-value inventory. The Jewelry Estimator evaluates every piece by the 4Cs, metal weight and purity, and condition. Real-time gold pricing. Luxury watch brand recognition. Margin guardrails on every buy, sell, trade, consign, and refine.
Point of sale software that treats every piece like it's worth what it's worth.
Most point of sale systems treat a $12,000 diamond ring the same as a $15 t-shirt. That's how you lose money without knowing it.
One employee offers $800 for a gold chain. The next offers $1,200 for the same piece. No consistency, no guardrails, no way to defend your margin when a customer pushes back.
No structured evaluation for metals, stones, or condition. Every assessment is a fresh guess. New employees learn by watching. The oldest hand sets the pricing for the whole store.
Your best inventory is invisible to buyers outside your zip code. That luxury watch has been in the case for 90 days because nobody knows it exists unless they walk in.
Is jewelry driving your margin or dragging it? Your reporting can't tell you because everything's lumped together with general retail. You're managing the business blind.
If your team prices jewelry differently depending on who's at the counter, you're bleeding margin on every transaction.
Enter your numbers. See the gap. Takes 30 seconds.
Bravo's Jewelry Estimator evaluates every component of a piece. Metals, stones, diamonds, lab-grown. Your team makes consistent, confident offers in seconds. Not minutes. Not guesses.
Every piece gets the right evaluation path. Diamonds run through the 4Cs. Gold is assessed by weight and purity with real-time melt value. Estate pieces and designer jewelry follow structured condition workflows. No more generic intake forms for high-value goods.
Stone weights are automatically separated from mounting weight. Melt value is calculated with current gold prices, not last week's number. With gold prices continuing to climb, your team is protected on every buy.
Bravo's Manufacturer and Model library recognizes luxury watch brands automatically. Your team identifies brand and model instantly. No manual lookups, no Googling serial numbers. Faster intake, better pricing.
Configured pricing rules apply across buy, sell, trade, consign, and retail. Rule bands prevent your team from overpaying on buys or underpricing on sales. Your policies hold even during a tough negotiation at the counter.
See exactly which categories drive your margin. Diamonds, gold, watches, estate. Broken out by employee, by timeframe, by store. Stop flying blind on your highest-value goods. Learn about Reporting Pro →
List once in Bravo. Your inventory appears on your branded website, Buya Marketplace, and eBay. Automatically. It sells in-store? Auto-delisted everywhere. No double entry. Learn more about Bravo eCommerce →
Full counter management. Buy, sell, trade, consign, layaway.
Company-branded eCommerce storefront powered by Bravo.
Free to list. Lowest fees in the industry. Nationwide buyers.
Sync inventory directly from Bravo. Auto-delist on sale.
Right now, buyers are searching for what you have and finding it somewhere else.
Expand inventory without tying up cash. Flexible terms, automatic payouts, full performance visibility. See consignment features →
Customers lock in high-ticket purchases and pay over time. Fewer walk-aways on the big sales.
Add incremental revenue on every sale. Customers get peace of mind on high-value pieces.
The Jewelry Estimator carries forward into refining. Turn your scrap gold and silver into cash faster.
New arrivals, flash sales, promotions. Text your customer list directly from Bravo. 98% open rate. Learn about Mobile Messenger →
Automated review requests build your online reputation after every sale. No manual follow-up.
Most point of sale systems treat every item the same. Bravo was built for businesses where every item is different. Different value, different condition, different margin.
Bravo migrates your inventory, customer data, and transaction history. Your store stays open the entire time. Zero downtime, zero lost data. Most stores are fully live within 30 days. Our onboarding team has worked the counter. They know your pace. See the onboarding experience →
Schedule My DemoThe best jewelry store point of sale software handles structured appraisals natively. Diamond 4Cs evaluation, real-time gold pricing with automatic stone separation, luxury watch brand recognition, and margin guardrails across every transaction type. It should support new sales, estate pieces, scrap, consignment, and layaways in one system. Bravo is built for this and is trusted by over 4,000 specialty retailers nationwide.
Bravo's Jewelry Estimator evaluates every component of a piece. Metals, stones, diamonds, and lab-grown. Stone weights are automatically separated from mounting weight. Melt value is calculated in real time with current gold prices. Your team follows guided evaluation paths by category, so every appraisal is structured and consistent, not a guess.
Yes. Bravo's Manufacturer and Model library recognizes luxury watch brands including Rolex, Omega, Cartier, Tag Heuer, Breitling, and Patek Philippe automatically. Your team identifies brand and model on intake without manual lookups. Faster processing, more consistent pricing across your entire staff.
Yes. List inventory once in Bravo and it's live on your company-branded website, Buya Marketplace, and eBay. Automatically. Sells in-store? Auto-delisted everywhere. No double entry, no extra labor. Free to list on Buya with the lowest fees in the industry. Explore Bravo eCommerce →
Yes. Track consigned items from intake to sale with flexible terms per consignor. Automatic payout calculations, performance reporting, and consignor profiles. Consigned items sell online too, across all your connected channels. See consignment features →
The Jewelry Estimator carries forward into scrap and refining workflows. Weights, purity, and live gold pricing all flow through. Your team can tag pieces for refining at intake and track them through to payout. Clean records, clean margins.
Bravo jewelry store point of sale software starts at $99 per month. We build a custom package for every customer so you're not overpaying for features you'll never use.
We've migrated over 4,000 stores. Your inventory, customer data, and transaction history all move with you. Zero downtime, zero lost data. Most stores are live within 30 days. Counter staff are processing transactions confidently within the first day. Core transaction training takes about 20 minutes. See the full onboarding experience →
That's exactly what Bravo was built for. Jewelry appraisals, firearm sales with full ATF compliance, buy-sell-trade, consignment, layaway, and standard retail. All in one system, on one screen. No bolt-ons, no workarounds. See the full platform →
You do. Your customer, transaction, and inventory data is always yours and remains accessible and portable.
30-minute demo. Built around your store, your inventory, and the problems you're actually trying to solve.
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.