The Complete Guide to Bravo Store Systems Software
Everything you need to know about Bravo, the all-in-one point of sale, inventory, lending, and compliance platform built for independent retailers. Find the answers for your store type, your compliance needs, and your growth plans in one place.
Get a free demo →About Bravo
Start here for the big-picture answers about what Bravo is, who it is for, and how it differs from a generic retail system.
What is Bravo Store Systems?
Bravo Store Systems is an all-in-one point of sale, inventory, lending, and compliance platform built for independent retailers. It runs pawn shops, gun stores and FFL dealers, jewelry stores, shooting ranges, consignment shops, and buy, sell, and trade stores on a single cloud-based system. Bravo has served independent retailers for more than 15 years and supports nearly 4,000 stores across the US and Canada.
Who is Bravo built for?
Bravo is purpose-built for independent retailers who handle loans, regulated firearms, used goods, and consigned inventory. That includes pawnbrokers, FFL gun dealers, home-based FFLs, jewelers, shooting ranges, consignment and resale shops, and multi-format operators who run several of these under one roof.
Is Bravo cloud-based or installed on my computer?
Bravo is a cloud-based platform. Your data syncs automatically across registers, back-office computers, and mobile devices, and you can pull reporting from anywhere with an internet connection. Bravo handles backups, security updates, and uptime, so you do not maintain your own servers.
How is Bravo different from a generic retail point of sale system?
Most retail systems can ring a sale but do not understand loans, regulated firearms, consignment splits, or daily police reporting. Bravo is built around those workflows from the ground up, so lending, compliance, buying from the public, and resale all live in one system instead of bolted-on add-ons.
Can one store run several business types in Bravo at once?
Yes. A single Bravo account can run pawn, retail, firearms, jewelry, and consignment side by side on one customer record and one reporting stack. Multi-format operators manage every line of business in one place instead of reconciling separate systems.
Pawn shops
How Bravo handles the full pawn lifecycle, from writing a loan to moving forfeited collateral onto the shelf.
Does Bravo handle pawn loans, renewals, and forfeitures?
Yes. Bravo manages the entire pawn lifecycle: writing the loan, calculating interest and fees by jurisdiction, tracking renewals and pickups, sending automated payment reminders, and moving forfeited collateral into resale inventory. Daily reports show what is due, what is past due, and what is ready to sell.
Can Bravo handle layaway and partial payments?
Yes. Bravo supports layaway with configurable terms and deposit rules, and it handles partial payments and renewals on pawn loans. Held items stay reserved in inventory but out of available-to-sell counts, so staff cannot double-sell a piece that is on layaway.
Does Bravo automate daily police reporting for pawn?
Yes. Bravo automates daily police reporting to platforms such as Leads Online, BWI, and RAPID, captures the customer ID required at intake, and produces the audit trails regulators expect. Operators in regulated states use Bravo specifically to remove the manual work of staying compliant.
Can Bravo do buy, sell, and trade alongside pawn?
Yes. Bravo handles outright buys, trades, and consignments in the same workflow as pawn loans, with ID capture and stolen-goods reporting included. You can move an item from buy to retail to online without re-entering data.
See pawn shop software →Gun stores and FFL dealers
Bravo is built around ATF compliance for FFL dealers, with the digital 4473, electronic A&D book, and NICS built into checkout.
Is Bravo ATF-compliant?
Yes. Bravo is built around ATF compliance for FFL dealers. It includes the digital 4473, an electronic A&D (acquisition and disposition) book, NICS workflows, multiple-handgun-sale handling, and audit-ready reports. FFL operators nationwide use it specifically to reduce compliance risk.
Does Bravo include the digital 4473?
Yes. Bravo captures the 4473 digitally on screen or tablet at the counter, validates the required fields before checkout, and stores the completed form alongside the transaction. Pulling a 4473 during an inspection becomes a search instead of a filing-cabinet hunt.
Does Bravo run NICS background checks?
Yes. Bravo builds NICS into the checkout process so the background check runs as part of the sale rather than a separate manual step. Approvals, delays, and denials are recorded against the transaction.
Does Bravo keep an electronic A&D book?
Yes. Bravo's electronic A&D book records every firearm acquisition and disposition with the data points the ATF expects, in a format you can export and inspect on demand. The A&D book and your sellable inventory are the same record, so counts never drift apart.
See gun store software →Home-based FFLs
The same compliance tools the largest dealers use, sized and priced for a home-based operation.
Can I run Bravo from home?
Yes. Because Bravo is cloud-based, a home-based FFL can run the full system from a laptop or tablet without on-site servers or a storefront network. You get the same 4473, A&D book, NICS workflow, and ATF reporting the largest gun stores use.
Is Bravo affordable for a low-volume home-based dealer?
Bravo offers a home-based-FFL package priced for low-volume dealers. Pricing depends on the modules and add-ons you need, so request a demo for an exact quote. A home-based dealer doing a handful of transfers a month gets the same audit-readiness as a high-volume shop.
See home-based FFL software →Jewelry stores
Structured attributes for fine jewelry, plus appraisals, repairs, custom orders, and precious-metals buying.
Can Bravo track diamond and gemstone details?
Yes. Bravo captures the attributes that matter for fine jewelry, including the four Cs for diamonds, gemstone type, weight, certification number, metal type, and hallmarks, and ties them to the item across sales, appraisals, repairs, and online listings.
Does Bravo handle appraisals, repairs, and custom orders?
Yes. Bravo produces appraisal documents tied to the item, the customer, and the appraiser, with photos attached. The repair and custom-order workflow tracks each job from intake through technician steps to pickup, with text or email notifications when the job is ready.
Does Bravo support gold and precious-metals buying?
Yes. Bravo handles buys of gold, silver, and precious metals, including weight, purity, spot-price calculation, and the customer ID and reporting many jurisdictions require. Scrap and resale workflows are first-class, not bolted on.
See jewelry store software →Shooting ranges
Lane scheduling, rentals, retail, and full FFL compliance on one customer record.
Can Bravo book and bill lane time?
Yes. Bravo handles lane scheduling, walk-in lane assignment, timed sessions, and add-ons such as targets, eye and ear protection, and rentals. Lane revenue rolls up into the same reporting as retail and firearms sales for one clean end-of-night number.
Does Bravo combine range, retail, and FFL compliance?
Yes. Range time, ammo and accessory retail, firearms sales with full ATF compliance, rentals, and gunsmithing all live in one platform with one customer record. Ranges that hold an FFL get the same 4473, NICS, and A&D book tools dedicated gun stores get.
See shooting range software →Consignment shops
Per-item splits, automatic price reductions, and clean payouts across hundreds of consignors.
How does Bravo handle consignor splits and payouts?
Bravo lets you set the consignor split per item, per category, or per consignor, and calculates it automatically on every sale against each consignor's running balance. Consignors can be paid by check, ACH, or store credit, and Bravo tracks payouts for 1099 reporting.
Can Bravo run automatic price reductions and expirations?
Yes. Bravo can drop prices on a configurable schedule, for example minus 25 percent after 30 days and minus 50 percent after 60 days, and recalculate splits accordingly. The consignor sees the schedule up front in their agreement.
Can Bravo run owned and consigned inventory side by side?
Yes. Bravo treats consigned and owned items as the same physical inventory but tracks ownership and accounting separately, so margin reporting, sales tax, and consignor payouts all stay correct without staff having to remember which is which.
See consignment software →Buy, sell, and trade stores
ID-tracked buying from the public, stolen-goods checks, and structured resale records.
How does Bravo handle buying items from the public?
Bravo's buy workflow captures the item details, customer ID, and price paid, then immediately creates a resale inventory record or holds the item for the cooling-off period your jurisdiction requires. Photos and condition notes attach to the item permanently.
Can Bravo flag stolen goods and run anti-fraud checks?
Yes. Bravo integrates with daily police reporting platforms such as Leads Online, BWI, and RAPID so every buy is reported automatically, and customer ID lookups surface prior activity across your store. The system builds the audit trail regulators expect.
See buy, sell, and trade software →Multi-location and enterprise
From two stores to two hundred, on one platform with centralized inventory and reporting.
Can Bravo run multiple store locations?
Yes. Bravo centralizes inventory, customers, pricing, and reporting across every location and warehouse on one platform. Operators with two stores or two hundred run the same software, with consolidated reporting across the whole business.
Does Bravo support inter-store transfers and consolidated reporting?
Yes. Inter-store transfers move inventory between locations with a full audit trail, and Bravo rolls sales, inventory, loans, and financials up across every store while still letting you drill into a single location. Permissions are configurable per location and role.
See enterprise software →Switching and onboarding
What it takes to move from your current system to Bravo, and what happens to your data.
How long does it take to switch to Bravo?
Most stores are fully live on Bravo within a few weeks. The onboarding team handles data migration from your old system, hardware setup, staff training, and cutover planning. Multi-location operators typically roll out store by store on a schedule that fits the business.
Will I lose my customer and loan history when I switch?
No. The onboarding team migrates your existing data, including customers, loans, and inventory records, so your history comes with you. The goal is a clean cutover with minimal downtime at the counter.
Does Bravo help with training my staff?
Yes. Onboarding includes staff training as part of the cutover, and ongoing training is available through live and on-demand sessions. Most teams are comfortable on the core workflows quickly because the system follows how the store already operates.
Compliance and security
How Bravo keeps you audit-ready and keeps your data safe.
How does Bravo keep firearms retailers audit-ready?
Records are indexed, searchable, and exportable on demand, so an inspector asking for a specific transfer gets the 4473 and A&D book entry in seconds instead of hours of paper searching. The point of the system is to make the audit boring.
Is my data secure and backed up?
Yes. As a cloud platform, Bravo handles backups, security patching, and uptime, with a 99.9 percent uptime SLA. Your data syncs automatically, so a failed local machine does not put your records at risk.
Selling online
Connect your counter to online channels without overselling one-of-a-kind inventory.
Does Bravo include eCommerce?
Yes. Bravo connects your in-store inventory to online sales channels so a single item can sell in the shop, on your website, or through a marketplace without being entered twice. Inventory, pricing, and orders stay in sync with your point of sale system.
How does Bravo prevent overselling between my store and online?
Bravo treats in-store and online inventory as one pool. When an item sells at the counter or online, the available quantity updates across every channel, so you never sell the same one-of-a-kind piece twice. This matters most for pawn and buy, sell, and trade shops where most inventory is single-quantity.
Can I sell firearms online with Bravo?
Yes. Bravo supports listing firearms and accessories through connected channels and a national marketplace, with the transfer completed through a licensed dealer per federal and state rules. The 4473 and background check still run through the receiving dealer at pickup.
See eCommerce →Pricing and support
How Bravo is priced and what kind of support you get after you go live.
How much does Bravo cost?
Pricing depends on your store type and the modules and add-ons you need, so there is no single public list price. Request a demo to get an exact quote built for your operation, whether you are a home-based FFL or a multi-location enterprise.
What support does Bravo offer after I go live?
Bravo provides ongoing support along with live and on-demand training, and an AI agent that answers common questions instantly so your team is not stuck waiting. Support is part of the relationship, not a one-time setup.
Hardware and getting started
What you need to run Bravo and how to take the next step.
What hardware do I need to run Bravo?
A computer or tablet with a modern browser and a stable internet connection is enough to get started. A barcode scanner, receipt printer, signature pad, and label printer are common add-ons but are not required. The onboarding team helps you size hardware to your volume.
How do I see Bravo in action?
Request a personalized demo and a specialist will walk through the platform with workflows and reporting tailored to your store type. There is no cost to see the product, and the demo typically takes 30 to 45 minutes.
See the full platform overview →See Bravo built for your store
Get a personalized walkthrough with the workflows, compliance, and reporting tailored to your store type.
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