Gun Store Software Built for FFL Compliance and Growth.
Bravo is the only point of sale platform built specifically for gun stores and FFL dealers. Electronic 4473 forms, automated bound book, AI-powered used firearms pricing, and five eCommerce channels to sell where buyers already shop.
Buy, sell, trade, transfer, layaway, and consign firearms from one screen. ATF compliance baked into every transaction.
Simple to use. Simple to learn. Built for resale.
Every ATF Requirement. Automated.
Compliance isn't a bolt-on. It's built into every firearm transaction, from the moment a gun enters your inventory to the moment it leaves. No duplicate entry. No end-of-day catch-up. Always audit-ready.
E4473 Digital Forms
Customers complete 4473s on phone or tablet via QR code. Built-in validation catches errors before submission. Records retained digitally per ATF requirements. No paper binders. Learn more about E4473 →
Bound Book
Automatically tied to every firearm transaction. Acquisitions and dispositions logged in real time as transactions complete. Always current, always audit-ready.
Cloud Storage
Secure digital storage for all firearm records, documents, and images. Stored forever. Retrieved in 12 seconds. ATF Audit Portal lets inspectors self-serve while your staff keeps working. See cloud storage details →
eNICS Background Checks
Auto-populates buyer data from E4473. Submit directly from the transaction screen. No re-keying. No switching systems.
3310 Multiple Sales Forms
Automatically detects when thresholds are met, prepares the form, and emails it. No manual tracking. No missed filings.
Gun Transfers
Third-party and private-party transfers with custom fee schedules, chain-of-custody tracking, and full bound book integration. Compliance handled automatically.
The Only Gun Store Software Built for Retailers and Resellers.
Most gun store software handles new firearm sales fine. But what about trades? Used firearms? Consignment? Layaways? Bravo handles all of it, in one transaction, on one screen.
Our Estimator is powered by real transaction data from thousands of stores, not scraped listings from auction sites. Your team prices with confidence. Every time.
Buy and sell in a single transaction. Easy for your employees. Easy for your customers.
Everything You Need at the Counter
Make More Money on Every Transaction.
Every feature in Bravo is designed to increase profit per transaction, reduce guesswork at the counter, and keep your line moving.
Firearms eCommerce on 5 Channels
List inventory to UsedGuns.com, Guns.com, Buya Marketplace, eBay, and your own branded website, all from inside Bravo. Free to list on UsedGuns and Buya. Auto-delist on sale. Explore eCommerce →
Text Campaigns & Review Booster
Reach customers with targeted text messages for new arrivals, promotions, and flash sales. 98% open rate. Automated review requests build your online reputation.
Protection Plans
Like warranties, protection plans create incremental revenue on every sale and give your customers peace of mind. Easy to add at checkout.
Used Firearms Pricing Engine
Built on real used gun data from thousands of transactions, not guesswork. Decisions based on what actually sells, at what price, in what condition.
Firearms Consignment
Expand your inventory without tying up cash. Track consignments, payouts, and performance with full transparency. Consigned items sell online too.
Credova BNPL Financing
Offer customers buy-now-pay-later financing up to $10K with no credit impact, right at checkout. Close more high-ticket sales without carrying the risk.
Keep Your Back Office Happy
Reports That Make Sense. Integrations That Just Work.
You shouldn't need a spreadsheet to figure out how your store is doing. Bravo gives you real-time reporting by store, by employee, by timeframe, by category. Custom reports you build once and run whenever you need them.
Accounting integrations post automatically. Police reporting exports are generated from transaction data. No manual entry. No rework.
Your books are clean. Your accountant is happy. Your inspections are painless.
Easy to Learn. Easy to Use. Easy to Switch.
Our onboarding team has worked the counter. They know guns and what matters on day one. Most employees are transaction-ready within 20 minutes of training.
Clean Conversion
We migrate your data and barcodes overnight. No business disruption. No relabeling. Open the next day on Bravo.
Onboarding with Heart
Your dedicated team knows guns and what matters on day one. Configuration tailored to your store, your state, your workflows.
Training in 20
You're busy doing it all. We walk your team through transaction training in 20 minutes. New hires productive in days.
Hypercare at Go-Live
Go-live isn't the end. It's when we lean in hardest with real-time support to make sure everything runs smoothly.
Support That Wows
Real people who know your business. Fast, clear help when you need it most. Not a script-reading help desk.
Questions? Answers.
What is the best software for a gun store?
The best software for a gun store handles firearms compliance natively: electronic 4473 forms, bound book, eNICS, and 3310 multiple sales reporting. It should support new sales, used firearms, trades, consignment, and layaways in one transaction. Bravo is built specifically for this, serving over 4,000 gun stores and FFLs nationwide.
How do I choose a gun store point of sale system?
Look for four things: native ATF compliance (not a bolt-on), used firearms pricing tools, multi-channel eCommerce, and real phone support. Avoid generic retail systems that treat compliance as an afterthought. Bravo meets all four, with pricing starting at $99/mo.
How much does gun store software cost?
Bravo gun store software starts at $99 per month. Most FFL dealers run between $99 and $350/month depending on add-ons like eCommerce channels, range management, and enterprise multi-location reporting. We build a custom package for each store so you're not paying for features you don't use.
Does Bravo support electronic 4473s?
Yes. Bravo supports electronic Form 4473 workflows with built-in validation, secure digital storage, and easy access for audits, reducing errors and rework. Customers fill out 4473s on phone or tablet via QR code.
Does Bravo maintain the Bound Book?
Yes. Bravo automatically records firearm acquisitions and dispositions in the Bound Book as transactions complete. Always accurate, always current, always audit-ready.
Can Bravo help with ATF audits?
Yes. Bravo keeps FFL records organized, searchable, and audit-ready. The ATF Audit Portal lets inspectors pull their own records while your staff keeps working. Most 4473s can be retrieved in under 12 seconds.
Can I sell firearms online without shipping everything?
Yes. Bravo supports online listings with in-store pickup, allowing customers to find inventory online while keeping fulfillment and transfers in your store.
Can Bravo handle multiple gun store locations with FFLs?
Yes. Bravo supports multi-location FFL operations with centralized oversight, consistent pricing rules, and location-level control. Whether you have 2 stores or 20, it's one system.
Is Bravo hard to learn for firearm staff?
No. Bravo is designed to be easy to learn, even for teams new to FFL software. Workflows guide staff step by step, reducing training time and mistakes. Most employees are transaction-ready within 20 minutes of training.
Who owns my data?
You do. Your customer, transaction, and compliance data is always yours and remains accessible and portable.
Who started Bravo Store Systems?
Bravo was founded by Steve Mack, Mike Wishart, and Kelly York, operators who built the software to solve real problems they experienced running stores.
Does Bravo support AML compliance?
Yes. Bravo tracks cash activity, flags reportable transactions, and generates required records as part of normal checkout. No extra steps.
Explore More Tools Built for Your Store.
ATF Audit Readiness Check
A free 2-minute tool that scores your store on 5 areas ATF inspectors check. No signup required. Check My Readiness →
50-State FFL Compliance Guides
Detailed state-by-state compliance resources for FFL dealers. See FFL Compliance Hub →
Shooting Range Management
Running lanes alongside retail? Bravo handles range management in the same system. See Range Software →
Simple to Use. Simple to Learn. Built for Resale.
Compliance built in. Used gun pricing powered by real data. Five eCommerce channels. One system that does it all, starting at $99 per month.
Frequently asked questions
Is Bravo ATF-compliant?
Yes. Bravo is built around ATF compliance for FFL dealers. It includes the digital 4473, an electronic A&D bound book, NICS workflows, multiple-handgun-sale (3310.4) handling, and audit-ready reports. The system is used by FFL operators nationwide specifically to reduce compliance risk.
Does Bravo handle the 4473 form?
Yes. Bravo captures the 4473 digitally on screen or tablet at the counter, validates required fields before checkout, and stores the completed form alongside the firearms transaction. Pulling a 4473 during an ATF inspection becomes a search instead of a filing-cabinet hunt.
Does Bravo run NICS background checks?
Yes. Bravo's firearms workflow integrates NICS into the checkout process so the background check runs as part of the sale rather than as a separate manual step. Approvals, delays, and denials are recorded against the transaction.
Does Bravo maintain a bound book (A&D book)?
Yes. Bravo's electronic bound book records every firearm acquisition and disposition with the data points the ATF expects, in a format that can be exported and inspected on demand. Errors that would have meant a hand-written line-out get caught at entry.
Can Bravo handle transfers between FFLs?
Yes. Bravo supports both inbound and outbound FFL transfers, including paperwork, fees, customer ID, and disposition entry in the bound book. Transfers, layaways, gunsmithing, and retail sales all flow through one system.
Does Bravo support firearms eCommerce?
Yes. Bravo connects to firearms-friendly eCommerce platforms and marketplaces so retailers can sell online while keeping inventory, transfer paperwork, and compliance tied back to the same back office. The system understands which items can be sold and shipped where.
What happens when the ATF audits a store running Bravo?
Stores running Bravo report dramatically faster ATF inspections because records are indexed, searchable, and exportable on demand. Operators have publicly described 14-hour inspections turning into 12-second record pulls. The point of the system is to make the audit boring.