Run Your Store
POS, Pawn Shops, Gun Stores + 3 more
Sell Online
eCommerce, Buya, UsedGuns + 2 more
Marketing
SMS, Review Booster, eReceipts
Stay Compliant
E4473, Cloud Storage, Range Mgmt
Reporting & Mobile
Enterprise, Inventory, MobilePawn
Bravo is the only point of sale platform built specifically for gun stores and FFL dealers. Electronic 4473 forms, automated A&D bound book, AI-powered used firearms pricing, and five eCommerce channels to sell where buyers already shop.
Buy, sell, trade, transfer, layaway, and consign firearms from one screen. ATF compliance baked into every transaction.
Simple to use. Simple to learn. Built for resale.
Compliance isn't a bolt-on. It's built into every firearm transaction, from the moment a gun enters your inventory to the moment it leaves. No duplicate entry. No end-of-day catch-up. Always audit-ready.
Customers complete 4473s on phone or tablet via QR code. Built-in validation catches errors before submission. Records retained digitally per ATF requirements. No paper binders. Learn more about E4473 →
Automatically tied to every firearm transaction. Acquisitions and dispositions logged in real time as transactions complete. Always current, always audit-ready.
Secure digital storage for all firearm records, documents, and images. Stored forever. Retrieved in 12 seconds. ATF Audit Portal lets inspectors self-serve while your staff keeps working. See cloud storage details →
Auto-populates buyer data from E4473. Submit directly from the transaction screen. No re-keying. No switching systems.
Automatically detects when thresholds are met, prepares the form, and emails it. No manual tracking. No missed filings.
Third-party and private-party transfers with custom fee schedules, chain-of-custody tracking, and full A&D integration. Compliance handled automatically.
Most gun store software handles new firearm sales fine. But what about trades? Used firearms? Consignment? Layaways? Bravo handles all of it, in one transaction, on one screen.
Our Estimator is powered by real transaction data from thousands of stores, not scraped listings from auction sites. Your team prices with confidence. Every time.
Buy and sell in a single transaction. Easy for your employees. Easy for your customers.
Every feature in Bravo is designed to increase profit per transaction, reduce guesswork at the counter, and keep your line moving.
List inventory to UsedGuns.com, Guns.com, Buya Marketplace, eBay, and your own branded website, all from inside Bravo. Free to list on UsedGuns and Buya. Auto-delist on sale. Explore eCommerce →
Reach customers with targeted text messages for new arrivals, promotions, and flash sales. 98% open rate. Automated review requests build your online reputation.
Like warranties, protection plans create incremental revenue on every sale and give your customers peace of mind. Easy to add at checkout.
Built on real used gun data from thousands of transactions, not guesswork. Decisions based on what actually sells, at what price, in what condition.
Expand your inventory without tying up cash. Track consignments, payouts, and performance with full transparency. Consigned items sell online too.
Offer customers buy-now-pay-later financing up to $10K with no credit impact, right at checkout. Close more high-ticket sales without carrying the risk.
You shouldn't need a spreadsheet to figure out how your store is doing. Bravo gives you real-time reporting by store, by employee, by timeframe, by category. Custom reports you build once and run whenever you need them.
Accounting integrations post automatically. Police reporting exports are generated from transaction data. No manual entry. No rework.
Your books are clean. Your accountant is happy. Your inspections are painless.
Our onboarding team has worked the counter. They know guns and what matters on day one. Most employees are transaction-ready within 20 minutes of training.
We migrate your data and barcodes overnight. No business disruption. No relabeling. Open the next day on Bravo.
Your dedicated team knows guns and what matters on day one. Configuration tailored to your store, your state, your workflows.
You're busy doing it all. We walk your team through transaction training in 20 minutes. New hires productive in days.
Go-live isn't the end. It's when we lean in hardest with real-time support to make sure everything runs smoothly.
Real people who know your business. Fast, clear help when you need it most. Not a script-reading help desk.
The best software for a gun store handles firearms compliance natively: electronic 4473 forms, A&D bound book, eNICS, and 3310 multiple sales reporting. It should support new sales, used firearms, trades, consignment, and layaways in one transaction. Bravo is built specifically for this, serving over 4,000 gun stores and FFLs nationwide.
Look for four things: native ATF compliance (not a bolt-on), used firearms pricing tools, multi-channel eCommerce, and real phone support. Avoid generic retail systems that treat compliance as an afterthought. Bravo meets all four, with pricing starting at $99/mo.
Bravo gun store software starts at $99 per month. Most FFL dealers run between $99 and $350/month depending on add-ons like eCommerce channels, range management, and enterprise multi-location reporting. We build a custom package for each store so you're not paying for features you don't use.
Yes. Bravo supports electronic Form 4473 workflows with built-in validation, secure digital storage, and easy access for audits, reducing errors and rework. Customers fill out 4473s on phone or tablet via QR code.
Yes. Bravo automatically records firearm acquisitions and dispositions in the A&D Bound Book as transactions complete. Always accurate, always current, always audit-ready.
Yes. Bravo keeps FFL records organized, searchable, and audit-ready. The ATF Audit Portal lets inspectors pull their own records while your staff keeps working. Most 4473s can be retrieved in under 12 seconds.
Yes. Bravo supports online listings with in-store pickup, allowing customers to find inventory online while keeping fulfillment and transfers in your store.
Yes. Bravo supports multi-location FFL operations with centralized oversight, consistent pricing rules, and location-level control. Whether you have 2 stores or 20, it's one system.
No. Bravo is designed to be easy to learn, even for teams new to FFL software. Workflows guide staff step by step, reducing training time and mistakes. Most employees are transaction-ready within 20 minutes of training.
You do. Your customer, transaction, and compliance data is always yours and remains accessible and portable.
Bravo was founded by Steve Mack, Mike Wishart, and Kelly York, operators who built the software to solve real problems they experienced running stores.
Yes. Bravo tracks cash activity, flags reportable transactions, and generates required records as part of normal checkout. No extra steps.
A free 2-minute tool that scores your store on 5 areas ATF inspectors check. No signup required. Check My Readiness →
Detailed state-by-state compliance resources for FFL dealers. See FFL Compliance Hub →
Running lanes alongside retail? Bravo handles range management in the same system. See Range Software →
Compliance built in. Used gun pricing powered by real data. Five eCommerce channels. One system that does it all, starting at $99 per month.
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.