Unlock Serious Fire Power

Give your gun store the same tech as big box retailers without the complexity, cost, or compromise.

All-in-One Software Designed Around You and Your Customers

A&D Gun Book

Your bound book automatically tied to every firearm transaction. No duplicate entry. No end-of-day catch-up. Always current, always audit-ready.

E4473

Write a buy, take a Electronic Form 4473 with time-saving validation and digital retention per current ATF rulings. Errors are caught before submission, records are retained to ATF requirements, and corrections are fully logged. No paper binders or rework.layaway payment, and sell something all in a single transaction. One customer, one checkout, done.

Cloud Storage

Secure digital storage for firearm records, documents, and images. No servers to manage, no paper to store, and no scrambling when an auditor asks for records.

Multiple Sales Forms (MSF)

Automatically detects, prepares, and emails required Multiple Sales Forms when thresholds are met. No manual tracking. No missed filings.

Vendor Catalogs

You get access to the largest distributors in the industry, like Lipsey’s, RSR Group, Zanders, and Sports South.

The Only Gun Point Of Sale Built For Retailers And Resellers

Estimator

Buy used firearms and accessories with confidence every time. Bravo’s estimator is our top favorite feature that nobody else has.

Buy and Trade Data

We give you data nobody else has. See the most important data on every used gun that crosses your counter. It’s better than Gunbroker or Auction Arms.

Custom Layaways

Bravo makes layaways easy to start, easy to manage, and easy for customers to finish.

Predictive Pricing

Built on real used gun and accessories data—so decisions are based on what actually sells, not guesswork.

Mobile Payments

Make it easy for customers to pay on time — fewer missed layaways, less follow-up for your staff.

Sell Online

Get online visibility through UsedGuns, Buya, your own website, and Guns.com—with full control over how and where you sell.

Make More Money On Every Transaction

Every feature in Bravo is designed to increase profit per transaction, reduce guesswork at the counter, and keep your line moving quickly.

Protection Plans

Like warranties, protection plans create incremental revenue and give your customers peace of mind.

Consignment

Expand inventory without tying up cash. Track consignments, payouts, and performance with clarity.

Trades

Say Yes to trade-ins. Buy and sell in a single transaction. Easy for your employees and easy for your customers.

Keep Your Back Office Happy

Unlimited Custom Reports

Build the reports you actually need, not just the ones someone else thought of.

Bravo Reporting Pro

Powerful analytics for owners, managers, and accountant who want deeper insight into performance.

Accounting Integrations

Clean reports and integrations that keep your books accurate and your accountant smiling.

Easy to Learn. Easy to Use.
Easy to Switch

Clean Conversions

Our team migrates your data and barcodes overnight. No business disruption. No relabeling. You open the next day on Bravo.

Onboarding with Heart

Our onboarding team has worked the counter. They know guns and what matters on day one.

Training in 20

You’re busy doing it all. We walk you and your team through transaction training in 20 minutes.

The Industry's Only Hypercare

Go-live isn’t the end. It’s when we lean in hardest to make sure everything runs smoothly.

Support that Wows

Real people who know your business — fast, clear help when you need it most.

Simple to Use. Simple to Learn. Built for Resale.

FAQs

Why Bravo point of sale?
Who started Bravo?
How long has Bravo been in business?
Does Bravo support gun stores and FFLs?
Does Bravo support electronic 4473s?
Does Bravo maintain the A&D Bound Book?
Can Bravo help with ATF audits?
Does Bravo support police reporting for firearms?
What is the return on investment for Bravo?
Does Bravo support Anti-Money Laundering (AML) compliance?
Can I sell firearms online without shipping everything?
Is Bravo hard to learn for firearm staff?
Can Bravo handle multiple locations with FFLs?
Who owns my data?
How do I switch to Bravo?
Does Bravo support small mom-and-pop stores?
How much is Bravo?
How is your customer support?