Bravo point of sale For Gun stores

Audit-Ready 24-7 — Built for Gun Stores & FFLs

Every 4473 validated at entry, bound-book posted instantly, and records retained to spec. Run your store and range from one POS that’s audit-ready by design.

#1 Point of Sale for Gun Stores and FFLs

Bravo Point of Sale keeps every transaction compliant and every counter moving fast. From e4473 validation to instant A&D posting, Bravo enforces the rules as you work — no double entry, no audit panic.

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Everything in One Place

Manage your entire business in one centralized system. Bravo Point of Sale connects your customers, employees, inventory, and sales data across every location and selling channel — so you see the full picture of your performance in real time.

All Bravo features and products are developed in-house and built into the POS, meaning you don’t juggle third-party add-ons or vendor logins. Fewer systems to manage means lower overhead, faster decisions, and greater efficiency across your team.*

With Bravo, everything runs in sync — from counter to dashboard, in-store to online.

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Operate with Confidence

When you upgrade to Bravo Point of Sale you get more than a new software - you get a partner who works with you and for you every day to make sure you and your team have what you need to wake up happy and seize the day.

99.99% Uptime

With better uptime than Google, Bravo POS is stable, secure and reliable. Have peace of mind that your operations will run smoothly and without costly interruptions.

ATF Audit-Ready

Built to meet AFT Requirements. Electronic 4473 and digital retention to specification and variance-approved for e4473 + digital storage. Every Form 4473 validated at entry; bound book entries posted automatically.

Clean Conversions

Our experienced conversion team works with you and your previous software vendor to ensure your store, customer and employee data is converted accurately and on time.

Continual Enhancements

Bravo releases new features and functionality 6 to 8 times a year. Core upgrades are included and ensure you always have what you need to stay relevant and run your business better.

Proven Onboarding

Work with our onboarding team to get your Bravo system configured exactly how you want it, your team trained and ready to go live - quickly and easily. Rest easy knowing we've got your compliance configurations covered, too.

Outstanding Support

Our Support Specialists work hard to resolve any issues quickly and accurately. Our support team also loves to talk best practices and technical know-how to help you harness the power of Bravo.

Popular Built In Features for Firearm Retailers

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E4473 & Cloud Storage

Bravo's own built-in E4473 puts an end to manual work, reduces liability and eliminates errors on 4473s. Cloud Storage gets rid of all those paper forms, making traces and audits faster than ever before.

Range Management

Track range time, monitor lane occupancy, and manage rental firearms from one system. Built to handle both individual shooters and groups, with automatic alerts for time limits.

Compliant A&D Books

Easily manage firearm inventory and transactions with Bravo's built in A&D Books. All entries are automated and 100% compliant.

Firearm Transfers

Complete third party and private party gun transfers quickly. Customize transfer fees to fit your business model.

Automated 3310s

Make multiple firearm forms easier with automated 3310.4 and 3310.12 report forms.

Integrated eNICS

Complete background checks quickly with Bravo's eNICS Chrome extension. NICS eCheck web forms auto populate with E4473 information, eliminating manual entry.

Vendor Catalogs

Integrated product catalogs with Lipsey's, RSR Group, Zanders and Sports South make it fast and easy to scan firearms and other sporting goods into your inventory.

Customer Management

See all your customer information across all channels and all locations, including contact and profile info, purchase, loan history and more.

Task Manager

Keep your employees on track with an easy-to-use task board. Employees are reminded of outstanding to-do items like Overdue Layaways, Loans to Expire, and more.

Integrated eCommerce

List items for free on 4 marketplaces simultaneously, with the touch of a button. Online listings removed automatically if item sells in-store. Lowest final value fees in the industry.

Used Goods Estimator

Assess and determine the worth of preowned firearms and sporting good items based on condition. Real-time data recommends in-store and online pricing for buying and selling.

Text Messaging

Send automated bulk messages to contact lists or individual text messages right through the point of sale.

Mobile Apps

Consumer-facing app makes shopping inventory, communicating with employees and making layaway payments easy.

Gun show Mode

Change your tax configs & ensure accurate accounting with the click of a button so you can travel for tradeshows hassle-free.

Reporting

Use 60+ pre-built reports or customize your own to easily track KPIs and get actionable insights into company, store and employee performance.

Accounting

Minimize manual with integrations including QuickBooks, Great Plains, and Sage One, and ensure sales, payments, layaways, discounts, loans, or trades are fully accountable.

Sound Good? We Think So Too.

Your new, better way of working starts today.

Bravo On Demand

Hear from customers and check out the features that keep specialty retailers ahead.