Say Goodbye To Multiple Systems

Streamline and simplify your business operations. Working with Bravo means you have a single software system to manage your entire business: E4473 forms, A&D book, online selling and mobile marketing through one powerful platform.


The Only POS You’ll Ever Need

Upgrading to Bravo means no more time-consuming manual work and duplicate entry, no more unnecessary ATF violations caused by human error and help identifying incomplete or inaccurate information.

Fully Integrated

With Bravo, you manage your entire business in one centralized system. All applications are native. This means no more interruptions to your business because of unstable 3rd party integrations and no more managing multiple vendors.

Wonderfully Automated

Bravo’s software is fast, intuitive and easy for your team to use. Automations replace manual administration work so your team can focus on customers and revenue-generating activities.

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Stress Less

Bravo solutions are 100% compliant with ATF regulations, protecting you against ATF violations and FFL revocation.

Save Time

Manual and duplicate entry is all but eliminated with Bravo, giving you hours back in the day to focus on revenue-generating activities.

Sell More

Automated and integrated eCommerce and marketing make it easy to drive awareness and increase sales.


Easy Online Sales With Integrated eComm

Imagine this – with a click of a button, all of your inventory is listed online for free. Pictures, description, condition rating and pricing - everything all there. Sell an item in-store? It’s automatically removed from your online listing - no more manual inventory management. Reach new customers and allow local customers to browse online. All in the same system you process in-store transactions. That’s the power of Bravo.

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Easily Buy, Sell, Trade Used Guns

Take the guesswork out of accepting used firearms and make more money on every sale with Bravo’s Product Estimator. The Product Estimator assesses and determines the worth of used merchandise based on condition. Buy, sell and trade at the right price every time with our built in pricing guide, which uses real-time data so it’s easy to see what items are worth and how they should be priced for online and in-store sales.

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Do more with bravo partnerships

FFL Consultants

Bravo provides more than just software solutions. We've partnered with FFL Consultants, the industry leader in ATF regulatory compliance. Our partnership brings together ingenuity in technology development and unmatched expertise in regulatory compliance and risk management consultation to help FFLs thrive in the shifting landscape of the firearms industry.

Our premier partnership also includes exclusive FFL Consultant membership packages and pricing for Bravo customers.

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"This software does it all. Bravo automated my ATF log book, saving me 30 minutes daily."

Sam R.
Sam's Locker Pawn & More

"The world revolves around technology. If you can't adapt with it you're going to be left behind. Bravo is on top of the game every day."

Shawn W.
Owner at J&S Pawn & Gun

"We don’t just sell firearms. We love them. We won’t carry anything we wouldn’t shoot. I chose Bravo because it integrates my e-commerce, inventory control, and employee “to-do list,” which ensures my shop is being run more efficiently."

Greg F.
Owner at American Pawn & Gun

"Just integrated E4473 into one of my shops this week and it has gone off without a hitch. The best part is the reassurance that all of our data is accurate."

Tobey B.
Owner at Tobey's Pawn

Popular Products for Gun Dealers

See how Bravo's suite of solutions are driving success for FFLs of all sizes across the country.

Fully Integrated

E4473 + 3310s + A&D Book

Put an end to manual work for you and your customers, all while reducing liability and eliminating inaccuracies. 100% compliant with ATF regulations, your Bravo Point of Sale comes out of box with a fully integrated suite of FFL solutions including E4473, automated 3310 forms, compliant A&D book and eNICS.

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Go paperless

E4473 Cloud Storage

Eliminate 1000s of storage boxes and unsecured paper documents, when you store all your E4473 forms electronically. Perform traces and audits with ease. Bravo’s Cloud Storage includes an ATF Audit Portal, self audit mode and dozens of training resources for IOI agents and employees.

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Sound Good? We Think So Too.

Your new, better way of working starts today.

Support Tutorials On Demand!

Browse through a sampling of our support tutorials to learn more about Bravo solutions for gun dealers, to see some of our most valuable features in action, and to check out some of our newest feature releases.