Everything In One Place, Finally.

Bravo software solutions integrate seamlessly with each other, making it an unbeatable suite of gun dealer solutions. Manage your entire business, E4473 forms, gun book, online selling and mobile marketing through one, powerful platform.

A Better way to run your business

Work Smarter With Bravo

Bravo is the first provider in the industry to offer a platform that integrates all your operations and customer interactions across all channels. Built on the industry's most sophisticated tech stack, Bravo is flexible and scalable. Allowing you to adapt quickly, grow rapidly, and operate profitably.

Say Goodbye To Costly Manual Work

Whether you operate one store or more than one hundred, Bravo is built to support your needs. Automations replace manual administration work so your team can focus on customers and revenue-generating activities.

Easy To Learn And Simple To Use

Bravo’s software is fast, intuitive and easy for your team to use. We equip you with tools that make even newest employee productive in days. Built-in reporting makes it easy to understand how your business is performing and what changes you need to make to improve.

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Stay Compliant

Rest assured that your Bravo solutions have built-in state and federal regulations that keep you in compliance and give you peace of mind with ATF audits.

Automate Work

Leverage smart automations to reduce unnecessary manual work that costs you time and money.

Increase Sales

Open the door for new revenue streams and boost sales with tools that drive in-store and online traffic.

Do more with bravo partnerships

Restock Your Guns & Ammo

Bravo Systems provides more than just software solutions. We've partnered with Reeds Sporting Goods to provide FFLs quick access to ammo and firearms packages at exclusive rates.

When you sign with Bravo you're partnering with a company that goes beyond providing technology. We make sure you have what you need so you can run your business better and ensure the most value from your investment.

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online firearm marketplaces

Reach Beyond Brick & Mortar

Your current and future customers are looking for you online. The Bravo Platform for Gun Dealers enables you to market and sell your firearms, ammo and accessories on multiple eCommerce sites at the same time—expediting inventory turnover, fueling revenue growth through online sales, and driving up in-store traffic with increased brand awareness.

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Provide incredible experience

Delight Customers & Employees

Bravo's first-to-market mobile products are used by thousands of businesses and consumers around the globe. Bravo helps you win more business, retain more customers, and beat your competition by offering mobile solutions that deliver convenience to customers while reducing manual admin work for employees.

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"This software does it all. Bravo automated my ATF log book, saving me 30 minutes daily."

Sam R.
Sam's Locker Pawn & More

"The world revolves around technology. If you can't adapt with it you're going to be left behind. Bravo is on top of the game every day."

Shawn W.
Owner at J&S Pawn & Gun

"We don’t just sell firearms. We love them. We won’t carry anything we wouldn’t shoot. I chose Bravo because it integrates my e-commerce, inventory control, and employee “to-do list,” which ensures my shop is being run more efficiently."

Greg F.
Owner at American Pawn & Gun

"Just integrated E4473 into one of my shops this week and it has gone off without a hitch. The best part is the reassurance that all of our data is accurate."

Tobey B.
Owner at Tobey's Pawn

Bravo Solutions For Gun Dealers

See how Bravo's suite of solutions are driving success for gun dealers of all sizes across the country.

Fully configurable

Bravo Point of Sale

Bravo POS is an out-of-box solution that allows you to easily personalize certain aspects of the platform, without the help of experienced software developers. Our software is flexible, scalable and can be continually shaped to meet your organization-specific needs.

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Gun transactions done right


E4473 is the first 360° digital solution for firearm transactions. The E4473 digital process and native integration with Bravo POS puts an end to manual work for you and customers, reduces liability, and eliminates errors. And, E4473 is 100% ATF compliant, guaranteed.

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Sound Good? We Think So Too.

Your new, better way of working starts today.

Support Tutorials On Demand!

Browse through a sampling of our support tutorials to learn more about Bravo solutions for gun dealers, to see some of our most valuable features in action, and to check out some of our newest feature releases.