Bravo solutions are 100% compliant with ATF regulations, protecting you against ATF violations and FFL revocation.
Manual and duplicate entry is all but eliminated with Bravo, giving you hours back in the day to focus on revenue-generating activities.
Automated and integrated eCommerce and marketing make it easy to drive awareness and increase sales.

SELL ON MULTIPLE ONLINE MARKETPLACES
Imagine this – with a click of a button, all of your inventory is listed online for free. Pictures, description, condition rating and pricing - everything all there. Sell an item in-store? It’s automatically removed from your online listing - no more manual inventory management. Reach new customers and allow local customers to browse online. All in the same system you process in-store transactions. That’s the power of Bravo's gun shop software.
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INCREASE PROFITS
Take the guesswork out of accepting used firearms and make more money on every sale with Bravo’s Product Estimator. The Product Estimator assesses and determines the worth of used merchandise based on condition. Buy, sell and trade at the right price every time with our built in pricing guide, which uses real-time data so it’s easy to see what items are worth and how they should be priced for online and in-store sales.
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Intake inventory Easily
Bravo Point of Sale partners with some of the largest distributors in the industry, making entering new firearms and other sporting goods inventory from Lipsey's, RSR Group, Zanders and Sports South a breeze.
See how Bravo's suite of solutions are driving success for FFLs of all sizes across the country.

Fully Integrated
Put an end to manual work for you and your customers, all while reducing liability and eliminating inaccuracies. 100% compliant with ATF regulations, your Bravo Point of Sale comes out of box with a fully integrated suite of FFL solutions including E4473, automated 3310 forms, compliant A&D book and eNICS.

Go paperless
Eliminate 1000s of storage boxes and unsecured paper documents, when you store all your E4473 forms electronically. Perform traces and audits with ease. Bravo’s Cloud Storage includes an ATF Audit Portal, self audit mode and dozens of training resources for IOI agents and employees.
Learn MoreHear from customers and check out the features that keep specialty retailers ahead.
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.