Run Your Store
POS, Pawn Shops, Gun Stores + 3 more
Sell Online
eCommerce, Buya, UsedGuns + 2 more
Marketing
SMS, Review Booster, eReceipts
Stay Compliant
E4473, Cloud Storage, Range Mgmt
Reporting & Mobile
Enterprise, Inventory, MobilePawn
Most ranges are stitching together three systems. A lane booking tool. A retail point of sale. And paper or spreadsheets for ATF compliance. One system doesn't talk to the next. Inventory falls out of sync. Compliance gaps show up at the worst possible moment.
Bravo gives you one platform. One login. One vendor. Range management, retail sales, E4473, A&D bound book, and eCommerce. All connected.
Most shooting ranges are stitching together a point of sale for retail, a separate booking tool for lanes, and paper or spreadsheets for ATF compliance. The result: duplicate data entry, inventory that doesn't sync, and compliance gaps that show up during inspections. Bravo eliminates the patchwork.
Switching between range software, retail point of sale, and compliance tools kills productivity and creates data silos. Every system wants a separate login, a separate bill, and a separate support call when something breaks.
Customer info and inventory entered in one system but not reflected in another until end-of-day, or never. Rental firearms logged in one place, A&D entries in another, and the range manager hoping both are accurate.
Disconnected systems mean A&D entries fall behind, 4473s live in paper boxes, and ATF inspections become a scramble. One missed entry can threaten your license.
No single report covering retail, range, and eCommerce. You can't see which lanes make the most money, which retail categories are moving, or what your actual profit per customer looks like. Guessing replaces data-driven decisions.
Built from the ground up for firearms ranges by a team that understands the reality of managing lanes, rentals, groups, and compliance simultaneously.
See every lane at a glance. Occupied, available, time remaining, and overtime alerts. Reduce wait times, eliminate double-bookings, and maximize utilization across your entire range.
Digital ID scanning, automated waiver confirmation, and integrated payments. Walk-ins, members, and groups checked in fast. Lane fees, rentals, ammo, and retail all in one transaction.
Track rental firearms, eye and ear protection, targets, and accessories. Automate check-out and check-in, flag overdue equipment, and post rentals to your A&D book automatically.
Split parties across multiple lanes while keeping them linked for billing and reporting. Corporate events, birthday parties, training classes, and private bookings handled without spreadsheets.
Set up different lane categories. Pistol, rifle, VIP, tactical bays. Each with its own fee structure and time blocks. Run off-peak specials automatically to drive utilization when the range is slow.
Track lane utilization rates, peak hours, average session times, wait times, and revenue per lane. Use real data to optimize staffing, hours, and pricing. Stop guessing what's working.
A customer rents a lane, buys ammo, picks up rental eye protection, and decides to purchase the firearm they've been renting. With most range software, that's four separate transactions. With Bravo, it's one.
Range visits, retail purchases, and rental history live in one customer profile. Inventory updates in real time across retail, range, and eCommerce. Your staff learns one system. Not three.
Reporting covers your entire operation from one dashboard. Lane revenue, retail revenue, online revenue. All in one place.
If your range sells or rents firearms, compliance isn't optional. Bravo integrates every ATF workflow directly into your point of sale. No separate systems, no manual reconciliation, no scramble when the inspector walks in.
Digital 4473 forms that auto-populate customer data, catch errors in real time, and eliminate handwriting problems. Every form links automatically to the transaction and A&D book. Learn more →
Every acquisition, disposition, rental, and transfer is logged automatically. No manual entry. No end-of-day reconciliation. Always compliant. Always current. Always audit-ready.
Eliminate boxes of paper 4473s. Store every form electronically with instant search. Pull any 4473 in seconds, not minutes. Includes ATF Audit Portal and self-audit mode. Learn more →
3310.4 and 3310.12 reports generate automatically when triggered. Bravo's eNICS Chrome extension auto-populates NICS eCheck forms with E4473 data. No duplicate entry for background checks.
Every rental logged in the A&D book the moment it leaves the counter. Returns posted automatically. Overdue rentals flagged. ATF-compliant rental workflows built for ranges, not retrofitted.
Submit eNICS background checks directly from the transaction screen. No switching systems. No re-keying buyer data. No waiting for hand-offs. The fastest firearm sale workflow in the industry.
The used Glock a customer just traded in can be listed for sale online before they walk out the door. Bravo connects your inventory to multiple marketplaces. Listings are removed automatically when items sell in-store.
Your range attracts local shooters. But the used firearms in your case, the accessories gathering dust on the back wall, the optics your trade-in customer brought in last week? Those have buyers all over the country.
Bravo connects your inventory to five eCommerce channels automatically. List once. Sell everywhere. Auto-delist the moment it sells in-store. No double-bookings. No manual updates. No staff labor.
Ranges using Bravo's eCommerce tools see an average of 41% sales growth in year one.
Most range owners have tried it the hard way first. Stitching together tools. Hiring extra staff to manage the chaos. Praying the ATF audit goes smoothly. Here's why they switch.
Range management, retail point of sale, ATF compliance, eCommerce, marketing, and reporting. All native. No third-party integrations to manage, troubleshoot, or pay extra for. One support number when something breaks.
Bravo has served the firearms industry for over a decade. E4473, A&D books, eNICS, 3310s, and FFL compliance aren't add-ons. They're core to the platform. Most generic range software bolts compliance on. Ours is woven through every transaction.
Dedicated onboarding managers provide hands-on training during transition. Intuitive workflows mean new staff get productive fast. Most employees are transaction-ready within 20 minutes. Your next new hire won't slow down the line.
Not a chatbot. Not a ticket queue. Bravo's support team understands firearms retail and range operations. Because that's all we do. Call (888) 407-6287 during business hours and talk to someone who knows ranges.
The best shooting range software handles lane booking, retail sales, and firearms compliance in one system. Look for real-time lane monitoring, integrated E4473, automated A&D bound book, rental firearm tracking, and eCommerce. Bravo is built specifically for this, serving 4,000+ firearms stores and ranges nationwide.
Bravo shooting range software starts at $99 per month. Most ranges run between $99 and $450 per month depending on add-ons like eCommerce channels, cloud storage, multi-location reporting, and the number of lanes. We build a custom package for each range so you're not paying for features you won't use.
Yes. Bravo includes full lane booking and reservation management. Real-time lane monitoring, digital waivers, group bookings, recurring reservations, and overtime alerts. Configure different lane categories (pistol, rifle, VIP, tactical) with unique pricing and time blocks.
Yes. Every rental firearm is logged to your A&D book automatically the moment it leaves the counter. Returns are posted automatically. Overdue rentals are flagged. Fully ATF-compliant rental workflows built specifically for ranges.
Yes. A customer can rent a lane, buy ammo, rent eye protection, and purchase a firearm. All in one transaction, on one receipt. Retail, range fees, rentals, and FFL transfers are unified. Inventory syncs across in-store, range rentals, and eCommerce in real time.
Bravo integrates every ATF workflow directly into the point of sale. Digital E4473 forms, automated A&D bound book, eNICS background checks, 3310 multiple sales forms, and cloud storage for all 4473s. When the ATF arrives, pull any form in 12 seconds.
Yes. Split parties across multiple lanes while keeping them linked for billing and reporting. Corporate events, birthday parties, concealed carry classes, private bookings, and training courses all handled from one dashboard. No more spreadsheets or double-bookings.
Yes. Bravo connects your inventory to 5 eCommerce channels: your company-branded webstore, Buya marketplace, UsedGuns.com, Guns.com, and eBay. List once, sell everywhere. Auto-delist when items sell in-store.
Yes. Bravo supports multi-location range operations with centralized oversight, consistent pricing rules, shared customers, and location-level control. Run 2 ranges or 10 from one dashboard with role-based permissions.
Most range employees are transaction-ready within 20 minutes of training. Built-in guides, intuitive workflows, and automated compliance mean even the newest hire can check customers in, rent rentals, and ring up sales confidently on day one.
You do. Your customer, transaction, rental, and compliance data is always yours and remains accessible and portable. Bravo never claims ownership of your data. Export into 10+ file formats including .xlsx and .csv anytime.
Bravo serves indoor shooting ranges, outdoor shooting ranges, combined range-and-retail operations, private ranges, public ranges, and ranges attached to gun stores or FFL dealers. Any range doing lane bookings, rentals, retail, or FFL transactions benefits from the platform.
Lane booking, retail point of sale, ATF compliance, eCommerce. All in one system built for firearms ranges. Starting at $99 per month.
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.