Stop Losing Money. Stop Risking Your License. | Bravo Store Systems

You Didn't Open Your Shop
to Worry About
Paperwork.

You opened it because you know the business. Because you saw an opportunity where others didn't. Because you wanted to build something that's yours.

But somewhere between the dream and today, it became about staying compliant. About chasing down loans. About hoping your books are ready when the ATF shows up.

What if you could go back to just running your business?

★★★★★
✓ 4,000+ Owners Trust Us
✓ Talk to us. No pressure. No sales pitch until you're ready.
âš¡ DEMO REQUEST

See What's Possible

Tell us about your store. We'll show you what changes.

4,000+
Owners sleeping better at night
Zero
FFL licenses lost to preventable errors
$847K
Average new revenue discovered per store
30 Sec.
To retrieve any 4473 during an inspection
SPECIALTY RETAIL EXPERTISE

Built for How You Do Business

Not generic retail. Not point-of-sale software that "sort of" works for your industry. Bravo was built inside the world of specialty retail — where compliance matters, inventory is complex, and mistakes are expensive.

Pawn Shops

Multi-state compliance. Complex loan tracking. Inventory that needs to move. We handle the details so you can focus on deals.

  • Automated loan reminders & renewals
  • State-specific compliance built in
  • Layaway & payment plans

Gun Stores & FFL Dealers

E4473 cloud storage. ATF-compliant bound books. Instant form retrieval. Sleep easy knowing your records are audit-ready, always.

  • Cloud-based E4473 storage
  • Digital bound book management
  • Multi-location ATF compliance

Shooting Ranges

Memberships. Lane reservations. Retail sales. Class scheduling. Everything you need to run a modern range in one system.

  • Lane & bay scheduling
  • Membership management
  • Class & event bookings

Consignment Shops

Track consignor inventory. Automatic payouts. Split payments. Never lose track of who owns what or who gets paid when.

  • Consignor tracking & payouts
  • Automatic commission splits
  • Multi-consignor reporting

Buy/Sell/Trade Stores

Fast transactions. Accurate pricing. Instant inventory updates. Buy it, price it, sell it — all without leaving the counter.

  • Quick buy & trade processing
  • Dynamic pricing tools
  • Multi-channel selling

Specialty Retail

Unique inventory. Custom workflows. Specific compliance needs. If your business doesn't fit the mold, neither does our software.

  • Customizable workflows
  • Industry-specific features
  • Flexible reporting

Multi-Location Stores

Real-time inventory sync. Centralized reporting. Location transfers. See everything, everywhere, all at once.

  • Real-time multi-location sync
  • Cross-store inventory transfers
  • Consolidated reporting

Jewelry Stores

Serial number tracking. Metal weight calculations. Custom orders. Manage high-value inventory with precision and confidence.

  • Serial number & stone tracking
  • Metal weight & pricing
  • Custom order management
BUILT FOR YOUR INDUSTRY

Built for Stores Like Yours.

Not generic retail. Not coffee shops.

Stores where inventory matters. Where compliance matters. Where mistakes are expensive. Where pressure is real.

Bravo was built inside that world.

Pawn Shops
Firearms Retailers
Specialty Retail
Multi-Location Stores
SEAMLESS MIGRATION

Switching Doesn't Have to Be Chaos.

You don't shut down your store. You don't start from scratch.

Your data moves with you. Your team gets trained. Your questions get answered.

There's a moment after go-live. The first clean transaction. The first report that finally makes sense.

That's when you realize — this wasn't a risk. It was relief.

Ready to Feel the Difference?

Not in theory. Not in a brochure.

In your store. With your team. In real time.

TESTIMONIALS

Trusted by More Than
4,000+ Businesses

Real stories. Real results. See how Bravo powers growth, compliance, and confidence every day.

★★★★★

"45% increase in total sales profit"

SL

Sam Lax

CEO at Pawn 1

★★★★★

"Bravo E4473 saved Alaska Fast Cash from FFL revocation. The ATF walked in unannounced, and we had everything they needed in seconds."

NL

Noel Lowe

Owner at Alaska Fast Cash

★★★★★

"We increased loans by 26% in one year after switching to Bravo. The automated reminders and mobile payments made the difference."

NS

Nathan Smith

Owner at Pell City Gold & Pawn

GROWTH & REVENUE

You're Working Harder, Not Growing Faster.

You know your numbers. You know what you did last month, last quarter, last year.

Same foot traffic. Same customer base. Same inventory sitting longer than it should. Same feeling that you're leaving money on the table.

You're not lacking effort. You're lacking visibility, reach, and the right tools.

Your store deserves to be found by more people. So does your inventory.

Limited Reach
Slow Inventory Turns
Lost Customers
Manual Marketing
HOW BRAVO DRIVES GROWTH

More Customers. More Traffic. More Sales.

Your inventory goes everywhere your customers are looking. List it once in Bravo. It's live on your website, your mobile app, Buya, UsedGuns, and 3rd party channels. While you sleep, people across the country are finding what you have.

Customers come back because you remind them to. Automated texts when loans are due. Email campaigns that actually send. Promotions that reach people when they're ready to buy.

You sell smarter because you see what's working. Which items move fast. Which sit too long. What customers actually want. Real data. Real time. Real decisions.

You're not just managing a store anymore. You're growing a business.

Real Stores. Real Growth.

26%
Increase in Loan Volume
Pell City Gold & Pawn
41%
Sales Growth in Year One
Pocket Pawn
3x
Faster Inventory Turnover
Multi-Channel Retailers

Ready to See the Difference in Your Store?

Not in a demo video.
Not in a sales pitch.

In your workflows.
With your team.
During a real inspection.

Starting this month. With your inventory. With your customers.

COMPLIANCE MADE SIMPLE

Never Sweat Compliance Again.

The knock on the door doesn't give you a week's notice. The ATF doesn't reschedule because you're busy.

You know the stakes. One missing 4473. One incorrect bound book entry. One misfiled transaction.

Your license. Your livelihood. Your business.

It shouldn't feel like you're one mistake away from losing it all.

Missing Forms
Bound Book Errors
Retrieval Times
Audit Preparation
HOW BRAVO HELPS

Compliance That Works While You Sleep.

Every 4473, cloud-stored and instantly searchable. Every bound book entry, automatically logged. Every transfer, tracked from acquisition to disposition.

When the inspector asks for a form from two years ago, you pull it up in 12 seconds. Not 12 minutes. Not "let me get back to you."

Your records don't live in filing cabinets hoping the lock holds. They live in the cloud, encrypted, backed up, and ready.

You don't prepare for inspections. You're always ready.

Sleep Better Starting Tonight.

No more panic before inspections. No more hoping your records are clean.

Just confidence. Every day. Every inspection. Every time.

OUR STORY

Our Mission Has Always Been Simple

Tally Mack, Bravo CEO

Tally Mack, Bravo CEO

We stand with small business.

Small businesses are the heartbeat of every community. You're the ones who show up every day, take the risks, and put everything on the line. But you're competing against corporations with unlimited resources and enterprise-grade tools.

That's not fair. So we built Bravo to level the playing field — giving you the same advantages the big players have, without the complexity or the cost. You deserve tools that work as hard as you do.

We build our own technology.

Most software companies piece together third-party tools and hope nothing breaks. When something goes wrong, they point fingers. You get stuck in the middle, waiting for someone else to fix it.

We write every line of code ourselves. When you call, you're talking to the people who built it. No excuses. No blame game. Just accountability. Because when your business depends on our software, we take that personally.

Your success is our life's work.

The people behind Bravo — from our engineers to our support team — aren't here to sell you software and disappear. We're here because we believe in what you're building. Your store. Your legacy. Your livelihood.

Every feature we ship, every call we answer, every problem we solve — it's all in service of one goal: helping you win. Not just survive. Win. Because when you succeed, we've done our job.

TRUSTED BY 4,000+ STORES

When Every Transaction Matters, You Need Software You Can Trust

Faster transactions. Built-in compliance. Real visibility across every location. Bravo helps specialty retailers run smoother — and grow with confidence.