Join the 2K+ Businesses Running on Bravo
What our customers say about us is far more important than what we say about ourselves. Check out the stories and learn about the successes of Bravo customers.
See for yourself why thousands of customers trust Bravo's state-of-the-art point of sale platform.
Bravo Store Systems creates point-of-sale and business management software specifically for specialty retailers—pawnshops, gun stores, shooting ranges, and secondhand retailers.
We're obsessed with building solutions that actually solve the real problems small business owners face every day.
Our AI-powered platform handles everything from transactions and inventory to compliance and pricing, because we know entrepreneurs like you need technology that works as hard as you do.
Bravo Point of Sale is powered by decades of real specialty retail data—millions of actual transactions from pawnshops, gun stores, and secondhand retailers. While other POS providers rely on generic web data, our AI gives you pricing and valuation recommendations based on what actually works in your industry.
Smart Pricing That Understands Your Business
Get pricing recommendations based on millions of proven specialty retail transactions, not generic online listings.
AI Item Assessment
Instant, accurate valuations for firearms, jewelry, electronics and more—backed by real transaction data from thousands of specialty retailers.
Compliance That Runs Itself
AI compliance monitoring handles documentation and alerts you before issues arise—stay audit-ready without the stress.
If a software company isn't innovating - isn't evolving - it's dying. From the very start we set out to deliver thoughtfully-architected, meticulously-engineered software products that solve real problems. Bravo is the premier platform for underserved markets, releasing first-to-market products, functionality and features multiple times a year.
Bravo launches AI Estimator in Shopkeeper app, giving customers' field teams superhuman evaluation capabilities that rival expert appraisers.
The company introduces Shooting Range Management solution and new beta programs for Guns.com integration and AI Estimator in Shopkeeper app in 2025.
Employee growth accelerates in early 2025 across support, sales, customer success, and marketing departments to enhance service capabilities.
Bravo acquires Data Age Business Systems in January 2024, welcoming 2,500+ new customers and 30+ team members.
The company expands leadership with Paul Sanford as EVP of Product and Engineering, Nichole Whitaker as VP of Customer Success, and Vanessa Gray as President of PawnMaster.
Bravo becomes the first specialty retail platform to integrate conversational AI with Judy chat assistant, enabling customers to get instant expert guidance through natural conversation.
Bravo launches new brand, 3.0 version of the platform, E4473, announces strategic partnerships with Fortis payment processor.
Bravo grows leadership team by 20%, transitions to remote-first culture post-pandemic and Bravo customers reach record year, increasing store count by 300% over previous year, despite COVID pandemic.
Bravo launches E4473 Cloud Storage, Automated 3310's, Gun Transfers, a New Buya Mobile app, enhanced SKU and inventory management and integrations with top vendor catalogs.
Bravo Platform moves to Microsoft Azure to support scalability for multi-store and enterprise customers. Bravo launches Review Booster and eReceipts, expanding digital offerings for customers
Tally Mack is named CEO of Bravo Systems by Chairman and Co-founders. Bravo releases first-to-market natively integrated mobile applications, MobilePawn and Shopkeeper.
Bravo Systems makes first strategic acquisition, acquiring CompuPawn. Bravo adds end-user Consumer Experience to company's core initiatives to ensure that Bravo customers are able to deliver exceptional, differentiating experiences to their customers.
The Bravo Store Systems brand launches, introducing the first cloud-based point of sale pawn software to the market. Bravo launches on sophisticated Microsoft tech stack. Point of Sale hits the market with additional functionality.
PRIMA development continues and is the first and only software to include centralized and de-centralized data architecture, in-store, fulfillment and return automation, plus eBay and Superpawn.com integrations.
Steve enlists Co-founders Kelly York and Mike Wishart to create PRIMA, a new version of the proprietary software.
Steve Mack, current Chairman and former CEO of Bravo Systems develops first DOS based point of sale system.
What our customers say about us is far more important than what we say about ourselves. Check out the stories and learn about the successes of Bravo customers.
Experienced executives dedicated to driving innovation in the pawn and firearms industries
Bravo's Leadershipa complete portfolio
Save time and make more money. All daily tasks, customer interactions, 4473’s, text messaging, eCommerce sales, accounting and financial operations, and reporting are performed and managed through a single, integrated platform.
Market and sell your inventory on multiple eCommerce sites at the same time, including eBay, Buya, UsedGuns and your own company branded site.
Consumer-facing apps making shopping inventory, communicating with your store and making payments easy for your customers.
Integrated marketing tools automate text messaging and customer reviews to increase visibility and drive repeat purchases – with no extra work for you!
Make firearm sales and range operations faster and safer with help from Bravo. Reduce human error with digital 4473s and eliminate the need to store decades of paperwork with E4473 Cloud Storage.
Eliminate blind spots. Whether you have one store or 100, operating your business has never been simpler with tools for detailed reporting, an app to manage your business right from your phone and more.