point of sale

The Bravo Platform

The Bravo Platform is an enterprise B2B point of sale solution built to enable growth through a rich set of built-in features that support in-store and online operations with single, multi-store and multi-brand functionality.

The flagship product of Bravo Store Systems, Bravo Point of Sale was created for the unique needs of pawnshops, firearms dealers and retailers. Bravo's built-in functionality supports complex loan and pricing requirements, complex inventory management, complex product types, digital and mobile communication and eCommerce.

the parent brand

Bravo Store Systems

Bravo Store Systems is the parent brand of Bravo Point of Sale Platform, E4473, MobilePawn, ShopKeeper, Buya and UsedGuns.

Bravo grew out of the belief that software should enable growth and improve the lives of those who use it. This belief was born out of 5 generations of experience in the pawn industry, working across many systems and with a variety of customer types, gaining insights into what works and what doesn’t.

Bravo wants your days to be easier, your evenings more restful, and the fruits of your labor (and investment) tangible. All Bravo solutions are built on these same core beliefs.

A Bit of Bravo History

If a software company isn't innovating - isn't evolving - it's dying. From the very start we set out to deliver thoughtfully-architected, meticulously-engineered software products that solve real problems. Bravo is the premier platform for underserved markets, releasing first-to-market products, functionality and features multiple times a year.

1985

begin

First Proprietary Software Created

Steve Mack, current Chairman and former CEO of Bravo Systems develops first DOS based point of sale system.

The proprietary software is created in response to a lack of relevant solutions in the pawn industry. Software is used in Steve's 50 pawnshops.

PRIMA Software Solution Developed

Steve enlists Co-founders Kelly York and Mike Wishart to create PRIMA, a new version of the proprietary software.

Prima developed with a powerful new first-to-market schema that includes ATF gun book, estimators, product data, multi-state, multi-regulation and enterprise functionality.

1998

evolve

2000

enhance

Omni-Channel eCommerce Added to Core Functionality

PRIMA development continues and is the first and only software to include centralized and de-centralized data architecture, in-store, fulfillment and return automation, plus eBay and Superpawn.com integrations.

Bravo Systems Brand is Born and Solutions Brought to Market

The Bravo Store Systems brand launches, introducing the first cloud-based point of sale pawn software to the market.

Bravo launches on sophisticated Microsoft tech stack. Point of Sale hits the market with additional functionality including , task manager, ad hoc reporting and extensive analytics capabilities.

2010

launch

2014

expand

Bravo Aquires CompuPawn

Bravo Systems makes first strategic acquisition, acquiring CompuPawn.

Bravo adds end-user Consumer Experience to company's core initiatives to ensure that Bravo customers are able to deliver exceptional, differentiating experiences to their customers.
‍

Bravo Appoints New CEO & Launches Mobile Apps

Tally Mack is named CEO of Bravo Systems by Chairman and Co-founders.
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Bravo releases first-to-market natively integrated mobile applications, MobilePawn and Shopkeeper.

2016

ADVANCE

2019

Scale

Bravo Moves To Azure & Expands Suite of Products

Bravo Platform moves to Microsoft Azure to support scalability for multi-store and enterprise customers.
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Bravo launches Review Booster and eReceipts, expanding digital offerings for customers

Bravo Hits Hyper-Growth

Bravo expands into firearms vertical, launching new brand and solution E4473, announces strategic partnerships with Marque Luxury and FortisPay payment processor.

Bravo grows leadership team by 20%, transitions to remote-first culture post-pandemic, rolls out company mission statement and core values.

Bravo customers reach record year, increasing store count by 300% over previous year, despite COVID pandemic.

Bravo announces commitment to industry with company manifesto and Bravo vs campaign.

Bravo launches 3.0 version with new UI and announces strategic partnerships with Reeds Outfitters and the Pawnbroker Network.

2020

grow

Testimonials

1300+ Clients
All Around
The World

What our customers say about us is far more important than what we say about ourselves. Check out the stories and learn about the successes of Bravo customers.

Customer Stories

Martin S.

Owner at Premier Jewellery and Loans

“Powerful software built on current technology that's being constantly updated. It's wonderful to see a monthly change log with new features added. It's nice to see a company looking to the future.”

Lauren G.

COO at EZ Pawn

“In my 10 years of running my family pawnshop business, Bravo Pawn Software has been the most revolutionary change I have yet to see. Bravo's system is exactly what we needed to operate more efficiently. The usability of Bravo for my staff is great, along with the integrations made with e-comm, credit card readers, and MobilePawn. The updates they create keep us relevant in a world that is constantly changing.”

Jesse V.

Owner at Flagstaff Pawn

“After 18 years in pawn all over the country, I have used EVERY pawn software (Compupawn/Pawnmaster). Bravo is by far the fastest, easiest, safest option I have found. Support is amazing and fast and knowledgeable. Always there for us and Bravo is for pawnbrokers and our industry! They have my unwavering support!”

Brian G.

Owner at Tom's Pawn

“We have 4 locations and switched to Bravo over year ago. Hands down one of the best decisions we made as a company. Bravo is constantly coming up with new ways to improve and the customer service is always top notch. I’m impressed with the team and the company. Thank you Bravo for what y’all do.”

Team Bravo

Our Team Is Dedicated To Your Success

Experienced executives dedicated to driving innovation in the pawn and firearms industries

Bravo's Leadership

a complete portfolio

Solutions That
‍Solve Real Problems

Point of Sale Platform

Work smarter and get better results with rich built-in functionality and native mobile and eCommerce integrations that deliver outstanding employee and customer experience.

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E4473

Accept 4473s faster, safer, and error-free, and enjoy peace of mind with our 100% ATF compliance guarantee.

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Mobile Solutions

Improve productivity, increase brand engagement, boost loans and sales with natively integrated mobile solutions for store employees and consumers.

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eCommerce Solutions

Market and sell your inventory on multiple eCommerce sites at the same time, including eBay, Buya, UsedGuns and your own company branded site.

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Accounting & Audit

Enjoy seamless integration between your point of sale and accounting software for a painless day at the office, and simplify inventory management with audit functionality.

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Reporting & Analytics

Break down data silos that cost you money and limit your business intelligence with Bravo's robust suite of built-in and add on reporting tools.

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A Snapshot of Who We Are

The Bravo Platform

Bravo Store Systems