Holiday Firepower: 5 Ways to Sell More Firearms & Gear This Season!
The holiday rush is here, and while digital ad restrictions make selling firearms tough, the key to boosting sales locally is leveraging your physical store experience, seasonal demand, and expert advice—all streamlined by powerful technology.
1. Become the Holiday FFL Transfer & Gift Pickup Hub
This time of year, customers are buying online and shipping gifts—make sure they choose you!
- Advertise Yourself as the Easiest Pickup Spot: Promote your store as the most affordable and fastest Federal Firearm License (FFL) transfer location for online holiday purchases. Use local ads (where allowed) and social media to offer a seamless, quick pickup experience.
- The Upsell Opportunity: Every customer coming in for a transfer or pickup is a guaranteed visitor. Train staff to expose them to high-margin, last-minute gift items like optics, premium cleaning kits, or gift certificates prominently displayed near the counter. A system like Bravo can track your fastest-moving seasonal accessories, ensuring they are always in stock near the register.
2. Focus on "Stocking Stuffer" Gear & Seasonal Readiness
Tailor your inventory and marketing to seasonal needs, regulations, and gift lists.
- Highlight Seasonal Gear: Tailor your limited digital messaging and in-store displays around winter hunting gear, cold-weather apparel, or specific accessories needed for upcoming seasonal shooting competitions. Use your POS system to identify customers who bought licenses or training in previous years for highly targeted seasonal outreach.
- Promote CCW Classes as the "Gift of Safety": If your state has specific CCW regulations, market your safety and permit classes as the perfect gift certificate—a valuable, non-firearm service that ensures future traffic.
3. Use Social Media to Showcase Perfect Gifts (Gear Focus)
Since you can't push guns directly, push everything else that makes a great gift.
- "Gift Guide" Photo Series: Use organic social posts (Instagram/Facebook) to showcase various price points of accessories, holsters, quality cleaning kits, or electronic earmuffs. Bravo’s integrated e-commerce features can automatically pull high-resolution photos and accurate pricing for social sharing.
- "Used Gear, Great Deals": Promote your used or consignment gear as high-value, budget-friendly holiday shopping options. Encourage direct messages for specific product details to bypass public platform restrictions.
4. Utilize Targeted Mobile Push Notifications for Exclusive Holiday Deals
Mobile push notifications are one of the fastest ways to communicate with customers—especially during the holiday rush when people are on their phones more than their inboxes.
- VIP Access: Reward your most engaged customers with early access to holiday promotions, first-look alerts for limited-quantity inventory, or notifications about special seasonal offers.
- Last-Minute Gift Ideas: Push notifications are perfect for promoting high-margin, easy-gift items in the final days before Christmas—such as safes, cleaning kits, optics, or accessory bundles. A short, timely alert can drive same-day foot traffic and help customers make quick decisions.
5. Host "Manufacturer Showcase Days" for Serious Holiday Shoppers
Give serious buyers a reason to visit and finalize a major purchase before year-end.
- Schedule "Demo Days" and In-Store Events: Partner with specific manufacturers to host special in-store events. Promote these events early via email and local advertising.
- Inventory Accuracy Guarantee: Use your modern POS system to ensure inventory counts are 100% accurate before the event, allowing staff to confidently sell floor models and track backorders efficiently during the busy rush.
Make More Money During the Holidays with Bravo Store Systems
Don't let the busiest sales season of the year be bogged down by manual tracking and paperwork. Bravo Point of Sale is designed to streamline your FFL transfers, automate inventory synchronization for online sales, and manage ATF compliance with precision. Get the technology that supports these five holiday sales ideas and drives serious year-end revenue.
Talk to a Bravo Store Systems Sales Consultant Today to Gear Up for the Holidays!
