FFL Point of Sale Comparison

Bravo Store Systems vs Gun StoreMaster

Gun StoreMaster is a web-based FFL compliance program with a lite point of sale that most stores pair with a separate provider. Bravo is a full all-in-one point of sale with native compliance built in. Here is the honest breakdown.

Feature Comparison

Gun StoreMaster does firearms compliance well, but it is described as a lite point of sale, so most stores still run a separate point of sale alongside it. Bravo runs the whole store on one platform with compliance built into the same ticket as the sale.

Feature	Bravo	Gun StoreMaster
E4473	Native, built in	Yes
A&D Book	Native, built in	Yes
Digital NICS / eNICS	Yes	Yes
Firearm Transfers	Yes	Yes
Gun Repairs & Gun-Show Mode	Yes	Yes
Auto 3310 Multi-Sale	Yes	Not published
Full Point of Sale	Complete, all in one	Lite; most add a separate provider
AI Used Gun Pricing	Yes, real transaction data	No
Built-In eCommerce	5 native channels	No
Branded Webstore	Yes, synced to inventory	No
Pawn Loan Management	Yes	No
Gold & Jewelry Buying	Yes	No
Buy/Sell/Trade Intake	Yes	No
SMS Marketing	Built in	No
Stores on Platform	4,000+	Not published
Starting Price	$99/mo	Not published

Gun StoreMaster covers FFL compliance well, including the 4473, digital NICS, A&D book, transfers, repairs, and gun-show workflows. The split is scope: it is a lite point of sale that most stores staple to a separate provider, while Bravo runs the entire store, sales, inventory, eCommerce, payments, and every transaction type, with native compliance on one codebase.

Where Each Platform Wins

Bravo Wins On

A real all-in-one point of sale that runs sales, inventory, customers, eCommerce, and payments with native compliance, so you do not staple a lite point of sale to a separate provider. A&D book, e4473, 4473 cloud storage, eNICS, automated 3310s, and firearm transfers built into the same ticket as the sale. Buy/sell/trade, pawn loans, gold buying, consignment, layaway, and AI used-gun pricing are first-class. One vendor on one codebase, so nothing breaks between a compliance program and a separate point of sale. 4,000+ stores. Transparent $99/month pricing.

Gun StoreMaster Wins On

Solid FFL compliance features, including the 4473, digital 4473 NICS, A&D book, and firearm transfers. Handles gun repairs and gun-show workflows. Familiar to long-running FFL staff who already know the program. A focused, web-based option for stores that mainly need firearms compliance.

Who Should Choose Which

Choose Gun StoreMaster if you mainly need a web-based firearms compliance program, your staff already know it, and you are comfortable running a separate point of sale provider for the rest of your store operations.

Choose Bravo if you want one complete point of sale that is compliant out of the box, you do buy/sell/trade, pawn, gold buying, or consignment alongside firearm retail, you want AI pricing on used guns, and you prefer one vendor and one support team instead of a lite point of sale bolted to a separate system.

Our Recommendation

Bravo Store Systems

Gun StoreMaster is a capable firearms compliance program, but it is a lite point of sale that most stores pair with a separate provider, and a fragile integration between the two can interrupt business. Bravo runs the whole store on one platform with native compliance, so there is nothing to break between systems.

Switching from Gun StoreMaster to Bravo

Switching to Bravo keeps you compliant from day one and replaces both the lite point of sale and the separate provider you were running. Bravo pulls any 4473 in about 12 seconds, keeps a native digital A&D book that is audit-ready on demand, and converts your customers, inventory, and A&D book history, zero downtime, zero lost data, and most stores are live within about 3 to 4 weeks. See the full onboarding experience → Get the 30-day FFL switching guide →

Frequently Asked Questions

Gun StoreMaster is a web-based FFL compliance program with a lite point of sale. Because of that, most stores still add a separate point of sale provider for the rest of their operations. Bravo is a complete point of sale that runs sales, inventory, eCommerce, and payments with native compliance built in.

Yes. Gun StoreMaster provides solid FFL compliance features, including the 4473, digital 4473 NICS, A&D book, and transfers, plus gun repairs and gun-show workflows. Bravo also builds E4473, A&D book, cloud storage, eNICS, automated 3310s, and transfers natively.

No. Gun StoreMaster is focused on firearms compliance. Bravo handles buy/sell/trade, pawn loans, gold and jewelry buying, consignment, and layaway alongside firearm retail in one system.

No. Bravo prices used guns and trades from real transaction data, and lists to five native eCommerce channels and a branded webstore synced to your inventory, which Gun StoreMaster does not offer natively.

Plan on about 3 to 4 weeks. Bravo converts your customers, inventory, and A&D book history and trains staff before go-live, then replaces both the lite point of sale and the separate provider you were running, with zero downtime.

See How Bravo Compares, Live

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