Want to sell online?
Fill out the form to learn more about Bravo's eCommerce channels
Fill out the form to learn more about Bravo's eCommerce channels
Point of sale, loan management, E4473 compliance, eCommerce, inventory tracking, marketing automation, and reporting — natively integrated and included with every Bravo subscription. No add-ons. No third-party plugins. No extra fees.
Bravo is purpose-built for stores where generic POS software falls short. Every feature is designed for the way specialty retailers actually work.
Bravo's integrated E4473 software is 100% compliant with ATF regulations. Digital forms, automated NICS background checks, and cloud-based storage — all built directly into your point of sale. No separate system. No extra login.
List inventory on your own branded website, the Buya marketplace, eBay, and Google Shopping — directly from the POS. When an item sells on any channel, it's automatically removed everywhere else. No manual entry. No overselling.
Bravo's electronic Acquisition & Disposition book streamlines compliance for Federal Firearms Licensees. Every firearm acquisition and disposition is logged automatically as transactions happen — no duplicate entry, no handwriting errors, no missing records.
"One of my favorite features is the company-branded website, Buya, and eBay API integration. There isn't a day when somebody doesn't come in and ask to see something they saw online. And we just convert those looks into sales every day."
"Bravo can set you up with your own company branded website for your products — it is the best thing ever. My local customers get to see what I have for sale or I can ship to anyone in the country."
"Online is invaluable. Every day we have someone walking in our store with their phone showing items they shopped online and are ready to pay for. It has given us an edge over our competition."
"Our favorite feature is the ease of listing to eBay. We can add a new item to the inventory with a photo and list it on eBay within minutes. We also get out-of-state interest on items quickly once they are listed on Buya.com."
Every feature below is included with your Bravo subscription. No add-on fees. No third-party integrations to manage. No surprises on your invoice.
New loans, renewals, extensions, forfeitures, and partial payments. State-compliant rate calculations applied automatically to every transaction.
Track every item from intake to sale. Age-based discounting, category management, bulk pricing, and real-time margin tracking across all locations.
Full customer profiles with ID capture, transaction history across all locations, loan balances, communication preferences, and purchase patterns.
Digital 4473 forms with automated NICS background checks. Cloud storage, five-tier security, and 12-second retrieval during ATF inspections.
Electronic acquisition and disposition record-keeping. Automatic entries from POS transactions. ATF-approved with instant search and audit trails.
Branded website, Buya marketplace, eBay API, and Google Shopping. List once from the POS — sell everywhere automatically.
36+ standard reports: employee performance, inventory age, loan portfolio health, P&L by location, eCommerce sales, and more. Export in 10 formats.
Automated text messages for loan reminders, payment confirmations, layaway alerts, and marketing campaigns. Reduce forfeitures. Drive repeat visits.
Real-time pricing data for thousands of product categories. See local and national sold prices, loan amounts, margins, and return rates for every item.
Find anything by UPC, receipt, loan ticket, make, model, serial number, or customer name. 9 different search functions get you to the right record instantly.
Built-in task board keeps every employee productive. Automated reminders for overdue layaways, expiring loans, aging inventory, and pending pickups.
Automatically request reviews from happy customers after transactions. Build your Google and Yelp reputation on autopilot.
Process credit, debit, and cash transactions natively. Integrated payment reconciliation eliminates manual end-of-day balancing.
Sync with QuickBooks, Great Plains, and Sage. Every sale, payment, layaway, discount, loan, and trade flows automatically into your books.
Customers manage loans, make payments, and browse inventory from their phone. Extend your store's reach beyond business hours.
Real-time inventory sync, cross-store transfers, shared customer profiles, and consolidated reporting across every location from a single dashboard.
Send digital receipts via text or email. Reduce paper costs, speed up checkout, and build your customer contact database automatically.
Dedicated onboarding manager walks you through setup from kickoff to go-live. Full data migration from PawnMaster, Hi-Tech, or any legacy system.
Most POS software companies sell you a base system and then charge extra for every feature that actually matters — eCommerce, compliance tools, marketing, reporting add-ons. By the time you've assembled a functional tech stack, you're paying for three or four separate subscriptions, managing multiple logins, and dealing with data that doesn't sync.
Bravo takes the opposite approach. Every feature listed on this page — from E4473 compliance to multi-channel eCommerce to automated text marketing — is built in-house by Bravo's development team and included in a single subscription. One system. One login. One support team.
This matters because when your point of sale, inventory, compliance records, eCommerce channels, and customer data all live in the same system, everything works together automatically. List an item for sale and it appears on your website, Buya, and eBay simultaneously. Process a firearm sale and the 4473 form, A&D bound book, and inventory are all updated in one step. Send a loan reminder and the customer can pay from their phone without calling the store.
That's the difference between software that was assembled from parts and software that was built as one thing from the beginning. It's why over 4,000 pawn shops, gun stores, shooting ranges, and specialty retailers run their businesses on Bravo.
30-minute demo, customized for your store type. We'll show you exactly how Bravo handles your workflows — pawn, firearms, retail, or all three.
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.
