Sell more firearms online. Hold none of the inventory.
Bravo connects your branded eCommerce store to Lipsey's drop shipping, built right into your point of sale. List catalog firearms with no cash tied up, the order routes to Lipsey's, and the firearm ships to the receiving FFL. The Electronic 4473 and A&D book are handled for you.
Drop shipping, start to finish. All inside Bravo.
List, sell, and transfer firearms you never have to stock. Lipsey's is wired into your point of sale, so there is no second system to manage.
List the Lipsey's catalog
Pull firearms from the Lipsey's catalog onto your branded eCommerce store with images, specs, and pricing already populated. No purchase, no shelf space.
Customer orders online
A buyer checks out on your store. The order routes straight to Lipsey's and the firearm ships to the receiving FFL, never to the customer's door.
Compliant pickup
The firearm logs to your A&D book on arrival and the Electronic 4473 is ready at pickup. The whole transfer stays audit ready with no double entry.
More catalog. Less risk. One platform.
No Inventory Risk
Sell it before you stock it.Expand your online catalog with thousands of Lipsey's firearms without buying a single unit up front. Cash stays in your business, not on your shelves.
- Zero up-front purchase to list a product
- No dead stock and no markdowns
- Test new categories with no downside
Built-In Compliance
4473 and A&D book handled.Every drop shipped firearm flows through the same ATF compliant tools your in-store sales use. Receiving, the A&D book, and the Electronic 4473 stay connected.
- Firearms log to the A&D book on receipt
- Electronic 4473 ready at pickup
- Audit ready records, no double entry
One Branded Store
Your name, your catalog.Drop ship items sit alongside your owned inventory on a single branded eCommerce store, all synced to your point of sale so online and in-store never drift apart.
- Drop ship and owned stock in one catalog
- Online and in-store inventory in sync
- One checkout, one customer record
More Than Lipsey's
Every major catalog, integrated.Beyond Lipsey's, Bravo integrates RSR Group, Sports South, and Zanders. Scan firearms into inventory and auto-populate details from the catalog.
- Lipsey's, RSR Group, Sports South, Zanders
- Auto-populated product details
- Order through Bravo, receive in seconds
Integrated distributor catalogs
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Run online sales like the big-box stores. Without their overhead.
Drop shipping only pays off when the catalog, the store, and compliance all live in one place. Bravo is the point of sale that ties them together for independent retailers.
- Lipsey's drop shipping built into your point of sale
- Synchronized pricing and real-time Lipsey's availability
- Branded eCommerce store included, not bolted on
- Electronic 4473 with more than 600,000 forms processed
- Automated A&D book that stays audit ready
- Average go-live of 26 days with hands-on onboarding
Firearms retailers want growth without inventory risk. By integrating Lipsey's directly into Bravo, dealers can expand their catalog, drive more traffic, and fulfill confidently, all inside the system that already runs their store.
Drop shipping, answered.
How does drop shipping firearms through Lipsey's work with Bravo?
Lipsey's is integrated directly inside Bravo. A customer orders from your branded eCommerce store, the order routes to Lipsey's, and the firearm ships to the receiving FFL. You never touch inventory you do not want to stock, and the sale posts to your point of sale and records cleanly.
Do I need to stock inventory to sell firearms online?
No. With Lipsey's drop shipping you list catalog firearms on your branded store without buying them first. When a customer orders, Lipsey's ships to the receiving FFL. You grow your online catalog with no cash tied up in inventory you have to hold.
Which distributor catalogs does Bravo integrate?
Bravo integrates Lipsey's, RSR Group, Sports South, and Zanders. Scan firearms into inventory, auto-populate product details from the catalog, and order directly through Bravo so receiving and pricing stay fast and accurate.
Does the drop shipped firearm ship to my customer or to an FFL?
Every firearm ships to the receiving FFL, never directly to the customer. Bravo keeps the transfer compliant from the online order through the in-store pickup, with the Electronic 4473 and A&D book ready when the customer arrives.
Are the Electronic 4473 and A&D book handled automatically?
Yes. Bravo's Electronic 4473 is ATF compliant and has processed more than 600,000 forms. Incoming drop ship firearms log to the digital A&D book on receipt, and the 4473 is ready at pickup, so your records stay audit ready without double entry.
How fast can I start drop shipping with Bravo?
Average go-live in 2026 is 26 days. Our onboarding team sets up your branded store, vendor catalogs, Electronic 4473, and A&D book before you flip the switch, so you start selling online without surprises.
Put the Lipsey's catalog on your store. Today.
See drop shipping, eCommerce, the Electronic 4473, and the A&D book working together in one platform. Book a 30 minute demo.