Customer Story · Single Store

How Diamond Jewelry & Loans does more with Bravo

After 11 years on its previous software, Diamond Jewelry & Loans moved to Bravo for broader capabilities, easier pricing research, and straightforward training.

11 yrs
On previous software
24/7
Emergency support
1
Full service jewelry store
Diamond Jewelry & Loans case study
Customer
Ralph Sorna
Location
Ohio
Line of Business
Pawn + FFL + Jewelry
Previous Software
CompuPawn
“We used our last software for 11 years. We can do more with Bravo than I could in the past.”
Ralph Sorna, Owner

The Challenge

Diamond Jewelry & Loans combines pawn lending with a full service jewelry store, including new jewelry, design, repair, gold buying, and trade ins. After 11 years with its previous software, Ralph Sorna was ready for a system that could do more.

Smarter pricing

Bravo's Estimator gives Sorna pricing information without a time consuming search. He can look at what an item is selling for at other stores and use that information to make pricing and buying decisions with greater confidence.

Training made easy

The team found Bravo easy to learn and reported no training problems. Support resources include phone training, daily question and answer sessions, the Bravo Solution Center, Bravo Academy, and 24/7 emergency support.

What Diamond Jewelry & Loans uses

Bravo Point of SaleE4473ScrapAccounting & Audit

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