Secure Your Holiday Sales: Boost Revenue and Customer Confidence with Protection Plans
As we head into the 2025 holiday season, customers are buying smarter — and protection plans are the gift that keeps your revenue strong and your shoppers confident.
With the resale market booming, especially around the holidays, customers are embracing pre-owned and refurbished items. But they still want trust and reassurance behind every gift.
Protection plans meet that need, turning “used” into “dependable” — for your customers and your bottom line.
Why Protection Plans Make Perfect Holiday Sense
During the holidays, pre-owned gifts are popular — but buyers want them to feel as reliable as new.
Protection plans bridge that gap:
- For Customers: They transform a pre-owned item into a worry-free gift, providing repair or replacement coverage that brings peace of mind during the busy return season.
- For Retailers: They increase average transaction value (ATV), add a secondary income stream, and reinforce brand trust that extends well beyond December.
Customer Advantage: Confidence in Every Gift
When someone buys a gift, the last thing they want is for it to fail before New Year’s.
Protection plans deliver assurance that builds loyalty:
- Prevents Post-Holiday Headaches: Coverage for immediate use or accidental issues means no disappointed gift recipients or stressful returns.
- Fast, Seamless Support: If an issue arises, customers come back to your store for a fix — not an outside warranty provider.
- Affordable Peace of Mind: For a small added cost, the customer gains protection that feels like an upgrade — and you gain another satisfied repeat buyer.
Result: Fewer returns. Happier customers. More repeat visits.
Retailer Advantage: Profits That Unwrap Themselves
Protection plans deliver measurable business benefits that last long after the holiday rush:
- Immediate Revenue Lift: Every plan sold increase ATV — and profits per transaction.
- Post-Holiday Retention: Service claims create another touchpoint with your brand, turning one-time shoppers into returning customers.
- Brand Consistency & Control: Plans keep post-sale support in-house, ensuring customers associate reliability with your store, not a third party.
Result: Stronger margins and higher lifetime customer value (LCV).
How to Implement Plans for a Profitable Holiday Season
Setting up protection plans is easy, especially with Bravo’s built-in workflow tools.
- Position the Plan as a Smart Add-On
Train staff to introduce it naturally:
“Most customers add a protection plan for peace of mind — it makes this the perfect, stress-free gift.”
- Streamline at Checkout
Bravo POS supports one-click plan additions without slowing down the line — ideal for peak holiday traffic.
- Promote Trust in Every Ad
Feature protection plans in your in-store signage, website, and social posts.
“Shop pre-owned with confidence — every gift is protected.”
Why This Works
- Customers feel safer buying pre-owned when a protection plan is available.
- Your store earns more per sale with zero inventory cost increase.
- Protection plans turn short-term sales into long-term loyalty.
It’s the kind of upgrade that delivers both immediate and lasting value — for your shoppers and your store.
The Holiday Takeaway
Protection plans make it easier to sell pre-owned with confidence.
They build trust, reduce returns, and keep customers coming back long after the decorations come down.
Ready to see how protection plans can power your holiday growth?
👉 See How Protection Plans Pay Off
