Why Every Pawn Shop and Gun Store Should Be Selling Online
If your inventory only exists inside your four walls, your customer base is limited to people who physically walk through your door. That's a shrinking advantage in a world where buyers expect to browse and shop from their phones. For pawn shops, gun stores, and specialty retailers, eCommerce isn't a nice-to-have anymore — it's a revenue channel that works while you sleep.
The math is straightforward. Your store has hundreds or thousands of items sitting on shelves at any given time. A percentage of those items will sell to local walk-in traffic. But a far larger pool of buyers exists online — across your city, your state, and the entire country — who are actively searching for exactly what you have. If they can't find it, they buy from someone else. Every day your inventory isn't listed online is a day you're invisible to those buyers.
How Bravo Makes Selling Online Effortless
The biggest barrier to eCommerce for specialty retailers has always been the work. Photographing items, writing descriptions, listing them on multiple platforms, tracking what's sold, removing listings, managing shipping — it's a full-time job on top of running your store. That's exactly the problem Bravo's integrated eCommerce platform solves.
When you add an item to your Bravo POS — with photos, description, condition rating, and price — you can list it online with a single click. That one listing automatically appears on your company-branded website, the Buya marketplace, UsedGuns.com (for firearms and accessories), and eBay through the native API integration. There's no duplicate data entry, no separate logins, and no manual inventory management across platforms.
When an item sells — whether in your store, on Buya, on your website, or on eBay — it's instantly removed from every other channel. No overselling. No frantic manual updates. No customer disappointment. The entire eCommerce operation runs inside the same system you use for every other transaction.
The Channels That Drive Revenue
Your Company-Branded Website
Bravo lets you launch a professional, branded eCommerce website in minutes. Customers can browse your full inventory, purchase items, and even initiate layaway — all from their phone or computer. You customize the logo, colors, banners, and design to match your brand. Your website is the digital front door to your store, and for many customers, it's the first impression that determines whether they visit in person.
Buya Marketplace
Buya is Bravo's exclusive online marketplace, home to over half a million items across dozens of product categories. Think of it as an eBay built specifically for specialty retailers — but with drastically lower fees. Bravo actively promotes your Buya listings through Google Shopping Ads, search engine feeds (Google, Yahoo, Bing), and email campaigns to thousands of active subscribers. That means buyers are being driven directly to your inventory without you spending a dime on advertising.
UsedGuns.com
For FFL dealers, UsedGuns.com is a specialized marketplace for listing new and used firearms, ammunition, and accessories. With over 50,000 items listed and growing, it's one of the fastest-growing firearms marketplaces in the country. The integration with Bravo's POS means listing takes seconds, and the 4% final value fee on firearm transactions is among the lowest in the industry — keeping more profit in your pocket on every sale.
eBay API Integration
Bravo's native eBay integration lets you list inventory on one of the world's largest marketplaces without leaving your POS. When an item sells on eBay, it's automatically sold out of your Bravo system. When you sell an eBay-listed item in-store, the eBay listing ends automatically. No more worrying about overselling or forgetting to update listings.
What Stores Like Yours Are Achieving
Specialty retailers who list their inventory online through Bravo's integrated eCommerce channels consistently report significant revenue increases. The combination of automated listings, multi-channel reach, and zero duplicate entry means more inventory in front of more buyers with less work for your team. Stores that previously had zero online presence are generating thousands of dollars in additional monthly revenue — from inventory that was already sitting on their shelves.
The key insight is this: you're not adding inventory to sell online. You're taking the inventory you already have and making it visible to buyers who are already looking for it. The incremental cost is effectively zero. The incremental revenue is significant.
Who This Calculator Is For
This eCommerce revenue estimator is built for owners and operators of pawn shops, gun stores, FFL dealerships, shooting ranges with retail, consignment shops, buy-sell-trade stores, and other specialty retail businesses. Whether you're currently selling nothing online or already have some listings but know you could do more, this calculator shows you the full revenue potential of your existing inventory across multiple online channels.
Frequently Asked Questions
How can a pawn shop start selling inventory online?
With an integrated POS system like Bravo, listing inventory online requires just a single click. When you add an item to your system with photos, description, and pricing, it can be automatically listed on your branded website, Buya marketplace, UsedGuns.com, and eBay — all without duplicate data entry. When an item sells on any channel, it's instantly removed from all others.
What is Buya and how does it help pawn shops sell online?
Buya is Bravo's exclusive online marketplace with over half a million items listed across dozens of product categories. It offers significantly lower fees than eBay or Amazon. Bravo actively promotes your listings through Google Shopping Ads, search engine feeds, and email campaigns to thousands of subscribers — driving buyers directly to your inventory at no extra cost to you.
Can gun stores sell firearms online through their POS system?
Yes. Bravo's UsedGuns.com marketplace is designed specifically for FFL dealers to list and sell new and used firearms, ammunition, and accessories. It integrates natively with the Bravo POS and features one of the lowest transaction fees in the industry at just 4% on firearm sales.
How much does it cost to list pawn shop inventory online with Bravo?
Listing your inventory on your branded website and Buya marketplace is included with your Bravo subscription — no per-listing fees. Marketplace transaction fees on Buya and UsedGuns are significantly lower than competitors, meaning more profit stays with you on every sale.
What happens when I sell an in-store item that's also listed online?
Bravo automatically removes the item from all online listings — your website, Buya, UsedGuns, and eBay. This eliminates overselling risk and removes the need to manually manage inventory across multiple platforms.
Is this revenue estimator accurate?
The estimator uses industry-standard assumptions for online conversion rates and channel performance to provide a realistic projection. Actual results vary based on inventory type, pricing, product photography quality, and market demand. Many Bravo customers report that their actual online revenue exceeds initial estimates once they optimize their listings and reach.
