4 Holiday Promotions Every Small Business Should Offer This Year
The 2025 holiday season is shaping up to be the biggest yet for resale retail, and your store can own it.
Bravo’s 2025 Holiday Retail Guide gives you simple field-tested promotions that will turn browsers into buyers and one-time customers into loyal fans.
Visit our Holiday Retail Hub to explore even ways you can maximize your share of the $306.5B U.S. used goods market this holiday season
1. “Spend Big, Get Future Loot”
The Vibe: Give customers a reason to treat themselves now and come back later.
The Hook:
“Spend $200 today, get $20 in credit for January.”
Why It Works:
This simple offer increases average transaction value (ATV) now and guarantees future traffic during the slower post-holiday period. Customers feel like they’re spending “found money,” and your shelves keep moving into the new year.
Bravo Tip: Use Bravo’s built-in tools to create and manage promo codes or discounts automatically. You can issue digital coupons at checkout, apply them on future purchases, and track redemption. All inside Bravo’s system with no manual setup or paper tracking.
2. “Thrift Royalty” Customer Recognition Program
The Vibe: Loyalty deserves the spotlight.
The Hook:
Identify your top 10% of spenders in Bravo POS, and send them a personalized text message campaign with coupons:
“$100 Holiday Thank You”. Because You’re Thrift Royalty.”
Why It Works:
Personal recognition drives loyalty. By acknowledging your best buyers, you turn them into advocates who bring in friends and shops first.
Bravo Tip: Use Customer Reports to filter your top spenders by ATV or visit frequency and easily send personal text messages with your special offer.
3. “Secret Stocking Stuffer Party” VIP After-Hours Event
The Vibe: Create a members-only experience that feels exclusive and exciting.
The Hook:
Invite your top loyalty members to a private after-hours shopping event with snacks, seasonal drinks, and first access to new inventory.
Why It Works:
The mix of exclusivity, atmosphere, and limited access creates FOMO that drives rapid sales. It turns shopping into a social experience, boosting both revenue and retention.
Bravo Tip: Use Customer Segmentation in Bravo to quickly identify your highest-value shoppers—such as frequent buyers or customers with high loyalty point balances. Combine segmentation with Loyalty Points tracking to reward your best customers with early access invitations or event-exclusive bonuses. It’s a simple way to personalize the VIP experience and strengthen long-term loyalty.
4. “Upgrade Your Life” Trade Up Loop
The Vibe: Make your store the holiday destination for both selling and buying.
The Hook:
Encourage customers to bring in quality items for trade-up credit or competitive payouts.
“Trade your tech or jewelry and upgrade your holidays!”
Why It Works:
Trade-in traffic fills your store with fresh inventory and keeps your buying cycle active. It strengthens your reputation as a convenient, full-service recommerce hub.
Bravo Tip: Use Bravo’s Estimator in the Point of Sale or Shopkeeper App to appraise trade-in items consistently and confidently. Weighted quality questions and category-specific rule bands standardize pricing across staff—so every trade-up offer protects your margins while keeping transactions fast and fair.
The Holiday Advantage
When you combine these four promos with Bravo’s reporting, loyalty tools, and real-time inventory management, you can:
- Increase holiday ATV and transaction volume
- Build repeat visits post-season
- Keep inventory cycling quickly
- Strengthen brand loyalty before the new year
Ready to Make 2025 Your Most Profitable Holiday Yet?
Connect with Bravo to learn how our all-in-one POS and promotions tools make it simple to run these campaigns across all your stores. Connect with Bravo Today!
