In the fast-paced world of eCommerce, we're dedicated to revolutionizing the way our customers do business. Our commitment to innovation and staying ahead of industry trends has set us (and our customers!) apart year after year.
Our comprehensive annual ROI Report meticulously measures the impact of our various products on our customers nationwide. Through a deep dive analysis of key performance indicators (KPIs), we draw a clear comparison between Bravo customers who leverage our products and those who haven't yet taken advantage of them.
In this blog, we're focusing on customers who use our eCommerce marketplaces. From Ebay integrations to UsedGuns.com, our customers who have embraced eCommerce are in sharp contrast to those who have not.
Bravo customers listing items on at least one eCommerce marketplace outperform their peers who do not list items on eCommerce.
Customers using eCommerce have more transactions on firearms as well as general merchandise.
Customers taking advantage of eCommerce solutions from Bravo did over $100,000 on average in sales per year, up almost $30,000 year over year. Customers also turn inventory faster, with 32% less cash tied up in inventory.
*Data includes companies that: were a Bravo customer for a minimum of 1 year and sold at least 50 items. Data compares: 325 Users vs 536 Non-Users.
About the Author:
Tally Mack is a fifth-generation pawnbroker and eCommerce enthusiast. She loves traveling, being outside, and working out.
Before taking the reins as CEO, Tally served as Bravo's Vice President of Business Development, leading the company's sales and marketing organization. She's been instrumental in leading and executing many of the company's strategic shifts, including the acquisition of CompuPawn and the recent launch of UsedGuns.com.
Tally earned her Doctorate of Law (J.D.) from DePaul University College of Law in 2013 after attending the University of Colorado at Boulder, where she earned her B.A. in Communication Studies. She also completed the Key Executives Program from Harvard Business School in 2013.
Tally is a pawnshop lover and eCommerce enthusiast—dedicated to the success of both her employees and customers!