When it comes to managing a business, having the right tools can make all the difference. For businesses in the gun and sporting goods retail industry, a reliable point of sale (POS) system is crucial. Two popular software options for gun retailers are Bravo Point of Sale and Gun StoreMaster FFL compliance software. While both offer solutions for managing gun transactions, there are distinct and significant differences between the two.  

In this article, we will take a closer look at Bravo Point of Sale and Gun StoreMaster FFL compliance software, comparing features, functionalities, and overall user experience to help you determine which solution is right for your business.

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Overview of Bravo Point of Sale

Bravo Point of Sale is an all-in-one, firearm friendly cloud-based software platform for FFLs, gun stores, pawn shops and other specialty retailers. Bravo’s FFL solution natively integrates all business operations, including point of sale, E4473, Cloud Storage, A&D book and eCommerce marketplaces. Bravo also provides integrated text messaging, payment processing, mobile apps, a built-in estimator for evaluating secondhand goods, and deep reporting all integrated into the same system.

Because Bravo Point of Sale is an all-in-one software platform, users can run their entire business through one operating system, instead of using multiple systems from multiple vendors. Its centralized platform provides a single source of truth that empowers your front office teams to deepen their relationships with customers and provide a best-in-class experience, and your back office teams to work efficiently without manual or duplicate entry. Bravo was built in-house on one code base, which means you get a unified experience that’s easier for your team to adopt and use.

Bravo Point of Sale is an all-in-one platform that integrates all aspects of your FFL operations into one centralized system.
Bravo's all in one Point of Sale for FFLs

Overview of Gun StoreMaster

Gun StoreMaster is not a point of sale system. It is a web-based FFL compliance software program that helps support firearm transactions. It includes features like 4473, digital 4473 NICS check, gun transfers, A&D book and gun repairs. It also has some inventory and reporting functionality.  

Gun StoreMaster users must also implement a separate point of sale. Because of that, Gun StoreMaster may present a steeper learning curve and require more admin resources or more budget to get multiple systems to work together. It might also cause business interruptions if the API or integration between the point of sale and Gun StoreMaster is unstable.

To help you understand the difference in value and cost of ownership between Bravo and Gun StoreMaster, let’s break down the differences in features, functionality and cost.

Compare Bravo Point of Sale and Gun StoreMaster FFL compliance program

Detailed Comparison Guide

Bravo Store System
Point of Sale
Gun StoreMaster
FFL Compliance Program
Plans start at $50/mo.

All features listed below are built natively within Bravo Point of Sale. Some features are only available with certain plans (Bravo Plans).
Plans start at $10/mo.
Point of Sale
Included in Bravo Point of Sale

- Commerce Point of Sale (in-store, eCommerce, mobile)
- Inventory Management
- Task Manager
- Retailer Shop Dashboard
- Universal Product Catalog
- Product Quality Assessment Tools
- Product Estimator
- Real Time Used Gun Evaluator
- Automated Category Mapping
- Trades Buy Management
- Layaway Management
- Time Clock
- Fingerprint Scanner Integration
- ID Scanner Integration
- Signature Pad Integration
- Accounting Integration
- Consignment
- Repairs
- LeadsOnline Integration
- Retail Loyalty Points
- Protection Plans
- Reporting

Gun StoreMaster is a lite POS. It includes some consignment and inventory management features.

Users can purchase additional contracts with a point of sale provider. Additional costs for 3rd party integrations might apply.
FFL Compliance
Included in Bravo Point of Sale

- A&D Book E4473 Digital Forms
- 4473 Cloud Storage
- Integrated eNICS
- Automated 3310s
- Firearm Transfers
- Gun Shows
- Vendor Catalog Integrations
- Reporting
- Gun Repairs (Coming Q3)

Gun StoreMaster includes most of these FFL compliance features. It does not include vendor catalog integrations.
online Selling
Bravo's eCommerce integrations included.
Free to list online. Industry’s lowest final value fees.

- UsedGuns.com
- eBay
- Buya.com
- Your own company branded marketplace

Gun StoreMaster does not offer these features. Additional costs for 3rd party integrations might apply.
Marketing Features
Included in Bravo Point of Sale

- Text Messaging
- Online Reviews
- eReceipts

Gun StoreMaster does not offer these features. Additional costs for 3rd party integrations might apply.
Mobile Apps
Included in Bravo’s mobile apps for consumers and employees and integrated in Bravo Point of Sale.

- Mobile Layaway Payments
- Mobile Push Notifications
- Mobile Chat
- Mobile Sell/Borrow/Quote
- Mobile Shopping
- Mobile Wishlist
- Mobile Relocation Scan
- Mobile Inventory Image Capture

Gun StoreMaster does not offer these features. Additional costs for 3rd party integrations might apply.


Your point of sale is the foundation of your operations. It should keep you organized, increase efficiency, give leadership clear direction on how to grow revenue, and scale with your growth. See how Bravo Point of Sale and Gun StoreMaster FFL Compliance program compare across some of the most critical CRM capabilities.

All-in-one Platform  

Bravo Point of Sale platform was built by in-house developers from the ground up. This means that users have all the features and functionality in one platform. Customers don't need to switch between multiple systems or perform manual work or duplicate entry; ATF violations are mitigated because human error is less likely and blind spots are eliminated because all customer, store, company and transaction data lives in one centralized system.  

One of the greatest benefits of using Bravo’s all in one Point of Sale is that you don’t need to rely on 3rd party integrations or bolt on solutions, and you’re able to work with one company rather than managing multiple vendors. The result is a unified and consistent user experience where data, reporting, and individual tools are all similar and work in concert with each other.  

Gun StoreMaster offers a wide variety of FFL compliance features, but it is not a point of sale program.  The cost of usability and maintenance can be higher because users must also find a point of sale provider to operate their in-store and online business. This creates a less integrated user experience for employees. When systems are less integrated together, your data, channels, and teams become disjointed. The result is that your employee and customer experience may suffer, risk for ATF violations increases and efficiency is reduced.

Bravo Point of Sale and Gun StoreMaster both offer FFL compliance features and functionality critical for gun stores. But they are ultimately two very different types of software and are built differently. Choosing an all-on-one point of sale for your teams to use will not only unite your work and data, but also create a better end-to-end customer experience.

"This software does it all. Bravo automated my ATF log book, saving me 30 minutes daily."

- Sam R., Owner at Sam's Locker & More

"We don’t just sell firearms. We love them. We won’t carry anything we wouldn’t shoot. I chose Bravo because it integrates my e-commerce, inventory control, and employee “to-do list,” which ensures my shop is being run more efficiently."

- Greg F. Owner at American Pawn & Gun

Support That Scales With You

Bravo is invested in your success from day one. Our incredible Support team is available to all customers– with phone, email and ticket support at no extra charge – and you won’t pay more for it as you grow. You also have access to our Knowledge Base Solution Center, with thousands of how-to videos and guides so you can get questions answered 24/7. Bravo Support maintains a Customer Satisfaction (CSAT) score of 95 or higher and is consistently applauded by customers on 3rd party review sites.

We also understand that you’re busy. You don’t always have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search Bravo’s comprehensive Solution Center Knowledge Base to answer any question you might have about our products, features and functionality. Solution Center articles include step by step guides and how-to videos that walk you through how accomplish just about anything you need in Bravo Point of Sale.

Gun StoreMaster includes support for its program at no additional charge.  It also provides users with a Support Portal to access video libraries, Quick Start Guides, FAQs and a support request ticket system. Users might not receive support for their point of a sale because it is provided by another company. You’ll want to assess support costs for additional systems required to run Gun StoreMaster.  

"The Bravo Team and especially my account manager was helpful, humble, and happy to talk to me. If we need anything, Bravo takes care of us."

- Russell N., Owner at Boaz Gun and Pawn

“Bravo’s Customer Service is world-class. They are timely, responsive, and they care about what the store owners say. Using Bravo as a single-store operator, it gives us the technological advantage of a 1,000-store corporation. We knew that Bravo was a great partner and they’ve never let us down.”

- Susan & Alex L., Owners at Patriot Gun

Switching from Gun StoreMaster to Bravo Point of Sale

Bravo’s dedicated conversion team is here to help you confidently move your team onto Bravo Point of Sale with minimal disruption to your business. Below is a quick glance at our proven phased approach for switching. Learn about Bravo’s Onboarding, Training and Conversion Process for FFLs.

Get up and running quickly with Bravo's end-to-end onboarding.

What are customers saying?

Bravo is trusted by more than 1,500 businesses globally. Bravo has extremely high customer ratings on several 3rd party review sites. Check out ratings and customer reviews:

You can also hear from customers and read their stories on BravoStoreSystems.com.  

A Community That Has Your Back

Bravo Store Systems Partners

Bravo has built a network of industry partners including FFL Consultants, Rick Vasquez firearms training and consulting, Navy Seal C4 foundation and many others. Whether you need compliance consulting, legal advice, ATF audit assistance or firearms training, our partners are ready to provide the assistance you need at discounted rates.  

Bravo Facebook Community

Our community is there when you need them. Whether it’s getting set up or figuring out the best way to use features and functionality for your needs, there are hundreds of Bravo customers and Facebook group moderators available 24/7 to answer questions, provide recommendations and share ideas.

See the benefits of operating with Bravo Point of Sale today.

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About the Author

Kristy Bauer Carney | Head of Product Management

As Head of Product Management at Bravo, Kristy is responsible for leading Bravo's development roadmap. Kristy has over 15 years of experience working across all levels of pawn and FFL. Having worked as a pawnbroker and in sales and product development for multiple pawn software companies, including PawnMaster, she's a pro at understanding industry trends and market outlooks, and how that can impact Bravo customers. She is a product expert who knows what matters to pawnbrokers, and is known to go above and beyond to help develop the best solutions for their needs.

Kristy holds Masters certificates in Internet Marketing from the University of San Francisco and UX Design from the UX Design Institute in NY. She lives in Stoddard, WI with her husband, son, dog and two cats.