Get Your Store Holiday Ready With This 2023 Prep Checklist

This blog is part of Bravo’s 90 Days of Retail Marketing Guide. Visit our 90 Days of Retail webpage.

The 2023 holiday season is upon us! For specialty retailers, this is a prime opportunity to attract customers looking for unique, cost-effective options for their gift shopping. With rising prices and economic uncertainty, many consumers will be searching for deals and one-of-a-kind items that specialty stores can provide. Make sure your business is ready to capitalize on this increased holiday foot traffic with the checklist below:

Clear Out Old Inventory

  • Clear out old inventory gathering dust - dig into layaways, buys, loans that have expired and get them on the sales floor or online store. Shopkeeper is a handy tool to make inventory management easier.

Add a New Offering

  • Add a new offering this season like protection plans. They give gift buyers peace of mind and are an easy extra revenue stream.

Refresh Online Listings

  • Spruce up those online listings with fresh product pics! Great photos really improve the digital shopping experience. Check out our tips for online listings here.

Stock Up on Supplies

  • Stock up on shipping supplies like boxes and bubble wrap since over 20% of sales are online. Don't run out mid-season!

Decorate Your Store

  • Give your store windows a holiday makeover with string lights and decorations to get shoppers excited to buy gifts.

Showcase Products

  • Showcase products at their best by clearing display cases and making jewelry sparkle.

Create Gift Guides

  • Help shoppers by creating gift guides that group inventory by price point and category. Arrange your store the same way!

Prep Your Staff

  • Get your team pumped up for the holidays by reviewing customer service tips, policies, and staff incentives.

Set a Festive Mood

  • Bring on the holiday spirit with festive tunes and scents like cinnamon to encourage more buying.

Offer Free Services

  • Offer free gift wrapping and engraving to keep customers hanging around - they may grab another last-minute gift!

This checklist will help ensure you have your most successful holiday sales season ever. Looking to add to your product lineup to really tie the bow on your holiday season? Let's talk!

About the Author:

Photo of Tally Mack Bravo CEO
Tally Mack | CEO of Bravo Systems

Tally Mack is a fifth-generation pawnbroker and eCommerce enthusiast. She loves traveling, being outside, and working out.

Before taking the reins as CEO, Tally served as Bravo's Vice President of Business Development, leading the company's sales and marketing organization. She's been instrumental in leading and executing many of the company's strategic shifts, including the acquisition of CompuPawn and the launch of

Tally earned her Doctorate of Law (J.D.) from DePaul University College of Law in 2013 after attending the University of Colorado at Boulder, where she earned her B.A. in Communication Studies. She also completed the Key Executives Program from Harvard Business School in 2013.

Tally is a pawnshop lov