Give your gun store the same tech as big-box retailers — without the complexity, cost, or compromise. Bravo is the only POS built specifically for gun stores and FFLs: compliance baked in, used gun pricing powered by real data, and four eCommerce channels to sell where buyers already shop.
Buy, sell, trade, transfer, layaway, and consign — all from one screen. One transaction. One system.
Simple to use. Simple to learn. Built for resale.
Compliance isn't a bolt-on. It's built into every firearm transaction — from the moment a gun enters your inventory to the moment it leaves. No duplicate entry. No end-of-day catch-up. Always audit-ready.
Customers complete 4473s on phone or tablet via QR code. Built-in validation catches errors before submission. Records retained digitally per ATF requirements. No paper binders.
Automatically tied to every firearm transaction. Acquisitions and dispositions logged in real time as transactions complete. Always current, always audit-ready.
Secure digital storage for all firearm records, documents, and images. Stored forever. Retrieved in 12 seconds. ATF Audit Portal lets inspectors self-serve while your staff keeps working.
Auto-populates buyer data from E4473. Submit directly from the transaction screen. No re-keying. No switching systems.
Automatically detects when thresholds are met, prepares the form, and emails it. No manual tracking. No missed filings.
Third-party and private-party transfers with custom fee schedules, chain-of-custody tracking, and full A&D integration. Compliance handled automatically.
Most gun store POS systems handle new firearm sales fine. But what about trades? Used firearms? Consignment? Layaways? Bravo handles all of it — in one transaction, on one screen.
Our Estimator is powered by real transaction data from thousands of stores — not scraped listings from auction sites. Your team prices with confidence. Every time.
Buy and sell in a single transaction. Easy for your employees. Easy for your customers.
Every feature in Bravo is designed to increase profit per transaction, reduce guesswork at the counter, and keep your line moving.
List inventory to UsedGuns.com, Buya Marketplace, eBay, and your own branded website — all from inside Bravo. Free to list on UsedGuns and Buya. Auto-delist on sale.
Reach customers with targeted text messages — new arrivals, promotions, flash sales. 98% open rate. Automated review requests build your online reputation.
Like warranties — protection plans create incremental revenue on every sale and give your customers peace of mind. Easy to add at checkout.
Built on real used gun data from thousands of transactions — not guesswork. Decisions based on what actually sells, at what price, in what condition.
Expand your inventory without tying up cash. Track consignments, payouts, and performance with full transparency. Consigned items sell online too.
Offer customers buy-now-pay-later financing up to $10K with no credit impact — right from the POS. Close more high-ticket sales without carrying the risk.
You shouldn't need a spreadsheet to figure out how your store is doing. Bravo gives you real-time reporting — by store, by employee, by timeframe, by category. Custom reports you build once and run whenever you need them.
Accounting integrations post automatically. Police reporting exports are generated from transaction data. No manual entry. No rework.
Your books are clean. Your accountant is happy. Your inspections are painless.
Our onboarding team has worked the counter. They know guns and what matters on day one. Most employees are transaction-ready within 20 minutes of training.
We migrate your data and barcodes overnight. No business disruption. No relabeling. Open the next day on Bravo.
Your dedicated team knows guns and what matters on day one. Configuration tailored to your store, your state, your workflows.
You're busy doing it all. We walk your team through transaction training in 20 minutes. New hires productive in days.
Go-live isn't the end. It's when we lean in hardest — real-time support to make sure everything runs smoothly.
Real people who know your business. Fast, clear help when you need it most. Not a script-reading help desk.
Bravo Core starts at $55 per month. We build a custom package for each store so you're not paying for features you don't use.
Yes. Bravo supports electronic Form 4473 workflows with built-in validation, secure digital storage, and easy access for audits — reducing errors and rework.
Yes. Bravo automatically records firearm acquisitions and dispositions in the A&D Bound Book as transactions complete. Always accurate, always current.
Yes. Bravo keeps FFL records organized, searchable, and audit-ready. The ATF Audit Portal lets inspectors pull their own records while your staff keeps working.
Yes. Bravo supports online listings with in-store pickup, allowing customers to find inventory online while keeping fulfillment and transfers in your store.
No. Bravo is designed to be easy to learn, even for teams new to FFL software. Workflows guide staff step by step, reducing training time and mistakes.
Yes. Bravo supports multi-location FFL operations with centralized oversight, consistent pricing rules, and location-level control.
You do. Your customer, transaction, and compliance data is always yours and remains accessible and portable.
Bravo was founded by Steve Mack, Mike Wishart, and Kelly York — operators who built the software to solve real problems they experienced running stores.
Yes. Bravo tracks cash activity, flags reportable transactions, and generates required records as part of normal checkout — no extra steps.
Compliance built in. Used gun pricing powered by real data. Four eCommerce channels. One system that does it all — starting at $55/month.
1865 Village Center Circle
Las Vegas, NV 89134
888.407.6287
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.
