Big news! Today, after twelve years, we’re releasing an updated brand identity, which includes:

  • New purpose, mission and vision statements
  • An updated company logo, product logos and colors
  • A new brand architecture

You’ll see the new look anywhere we’re out in public, like our website, Facebook, LinkedIn and YouTube. In the upcoming weeks we’ll update all our collateral, business cards, and signature lines with the new logos and colors.  

Why the change?

The new look better matches what we’ve become since we went to market in 2010. Since our founding more than a decade ago, we’ve more or less stuck with the same brand identity. But in the last few years we’ve changed a lot: we launched dozens of new products and features to better meet the needs of our customers, and we’ve introduced our software solutions to new verticals like gun retailers, consignment shops and buy/sell stores.  

The original design reflected only where we started – not where we are or where we’re going (we serve multiple industries and business types after all), and the colors felt a bit muted for the energetic and bold culture of Bravo. Needless to say, it was time for a change.

Our goal was to better match our look to our new purpose, mission and vision, as well as the customers we serve. A small team worked to create something bold, crisp, engaging, smart and connected.  

We would like to recognize and thank Charlie Herbstreith, the original designer and architect of the Bravo brand and the Founder of BrandCause, for his guidance and exceptional creative work that led to the creation of Bravo’s new logo and brand identity.  

Bravo Purpose, Mission & Vision Statements

  • Our Purpose (why we exist):  To encourage the courageous
  • Our Vision (the desired result for our employees, customers and partners): Wake up happy and seize the day
  • Our Mission (this is how we live out our purpose): Develop powerful software and strong relationships that foster growth and sustainability

New Bravo Logo

If you have used the Bravo logo in any of your marketing materials, please assist us in updating them.

Bravo Clouds & Product Logos

With a very strategic approach, we’re happy to introduce a new brand hierarchy which helps organize our key add on products and features by function and provides a clearer picture of how our suite of products works together to create an omni-channel experience for Bravo users and the end consumer.

We hope you like this new look and feel for Bravo Store Systems! Keep your eye out for more updates—like changes to our website navigation and design, and an updated look in our product later this year.