Simple Tools to Help Your Business Grow

With Bravo, You Get More Customers,
See More Traffic, and Make More Sales

More Repeat Business
Your customers love convenience. Give them the fastest way to make a payment, increase your sales, AND drive 85% more in-store traffic with your own mobile app.
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More Google Traffic
Your products are sent to Google automatically, so when people search for something that's in your inventory, your store shows up at the top.

More Sales
You could be making a lot more money with proven text and push campaigns. It’s autopilot engagement that keeps customers active and your brand front of mind.

Built-in Compliance

Never Sweat Compliance Again

Bravo E4473
Eliminate 4473 mistakes before they happen. No infractions. No failed audits. No compliance headaches. Just clean paperwork every time.

E4473 Cloud Storage
Never print or file a 4473 document again. The ATF loves fast audits and fast traces. You will too.

State and Federal Reporting
We’ve got you covered with city, state, and federal government reporting requirements.

Our Mission Has Always Been Simple

Tally Mack
Bravo CEO

We stand with small business.

Small businesses are the heartbeat of every community, but you carry too much. We take best practices and give them to you so you can win against big, corporate brands.

We build our own technology.

APIs and third-party apps create too many failure points and too many people to blame. Bravo outperforms our competitors because we write our own code and take full responsibility when you need help.

Our life's work is your life's work.

The people behind our product - from engineers to sales folks to our finance team - are all aligned around 1 core value: You're the hero of our story and we don't take the gig for granted. Bravo builds forward so you can move forward.

4.7

for Ease of Use on SourceForge

You Take Care of Your Customers. Bravo Takes Care of You.

Experience has been great! The product is very easy to use and learn. This product is great for running a gun shop.

— Michael M.

Bravo is absolutely fantastic! It is incredibly user-friendly, easy to navigate, and very well maintained. Truly one of the best tools in the pawn industry!

— Souren A.

Bravo has been 100% worth the investment. It gives me peace of mind regarding compliance.

Joel M.

There are so many features that Bravo has that have made life easier and allow us more time to tend to our business and increase profits.

— Mia W.

Great people, fantastic and innovative software for today’s retailer and tomorrows.

— John H.

Amazing system!!! Lives up to the hype. The Jewelry Estimator is one of my favorites.
Quick help from support.

— Jimmy P.

I love Bravo software and its features. It has been my software for 6 years and I'm extremely happy with it.

— Kevin M.

Excellent system for small business FFLs. Bravo support is fast, knowledgeable and reliable.

— Fabian S.

Dependable, Solid, the best Software we ever used.

— Ken H.

More Reviews

Simple Point of Sale Software That Gets Results

Built for How You Do Business

You could be getting a LOT more pawn service charges.

You could be saving a LOT of time auditing gun transactions.

You could be winning a LOT more deals that cross your counter.

You could say yes to a lot more that comes through your front doors.

Trusted by More Than
3,800+ Businesses

Real stories. Real results. See how Bravo powers growth, compliance, and confidence every day.

Introducing Sophia, Your AI-Powered Bravo Consultant

With Bravo, You Get More Customers,
See More Traffic, and Make More Sales

Never Sweat Compliance Again