Counterfeits are more convincing than ever, the deals are getting bigger, and one bad call can wipe out the profit from ten good ones. Bravo Store Systems is closing that gap. Today the company announced an exclusive partnership for pawnbrokers with Entrupy, the trusted leader in luxury authentication, putting professional-grade verification for handbags, leather goods, footwear, and apparel in the hand of every employee.

Through the partnership, Bravo customers can access Entrupy's separate authentication service and its supported-category app. Entrupy is not built into Bravo. Staff use Entrupy from a smartphone and receive results and supporting documentation directly through Entrupy.

Here is how it pays off on the floor:

• On the way in. Before you lend or buy, authenticate the bag, the watch, or the pair of designer shoes. If it is fake, you know it before a single dollar leaves the drawer.
• On the way out. The store can use the Entrupy certificate as supporting proof when it prepares the authenticated item for resale, including an online listing.

The secondhand luxury market is one of the fastest-growing corners of retail, and more of that inventory is landing on pawn and resale counters every year. High-end handbags, designer shoes, luxury watches, and other high-value pieces are crossing the counter in record numbers, and the money attached to them keeps climbing. But as resale has grown, so have the fakes. Counterfeits have become sophisticated enough to fool even a trained eye, which makes authentication more important than ever, especially ahead of a major purchase. Buyers feel it too. They want proof that a piece is authentic before they pay for it. Now pawnbrokers can give it to them.

Exclusive for Pawnbrokers

Bravo customers get access to Entrupy through the partnership. Entrupy is a separate service, not a Bravo feature or integration. Sign-up, pricing, authentication results, and support are handled directly by Entrupy.

What Bravo Customers Get

• Every category, one app. Handbags, leather goods, footwear, and apparel, all authenticated from the same place.
• Unlimited users, zero hardware. Any employee runs a check from a smartphone. No special device, no per-seat limit.
• A verdict you can stand behind. Every check comes back with a certificate of authentication.
• Proof buyers can see. Use the certificate as supporting proof when preparing the item’s eCommerce listing.
• A Bravo-only discount. Special pricing for Bravo customers who sign up with Entrupy.

How to Get Started

This benefit is available now. Bravo customers sign up directly with Entrupy at entrupy.com, which handles setup, pricing, and ongoing support.