Customer Story · Multi-Store

How Pell City Pawn grew sales 40% in six months with Bravo

Pell City Pawn is the oldest pawnshop in Pell City, Alabama. Owner Nathan Smith modernized on Bravo's cloud point of sale without losing the personal touch his community values.

+40%
Sales in six months
+26%
New loans, year one
+76%
Pawn service charges
Pell City Pawn case study
Customer
Nathan Smith
Location
Pell City, Alabama
Line of Business
Pawn (jewelry, firearms, electronics)
Previous Software
PawnMaster Classic
“After years with PawnMaster Classic, we switched to Bravo's cloud-based system. It was a game-changer. We streamlined our operations, enhanced our customer service, and saw growth almost immediately. Best of all, we did it without losing the personal touch our community values.”
Nathan Smith, Owner

The Challenge

As the oldest pawnshop in Pell City, Alabama, Pell City Pawn built its reputation on trust and personalized service. Owner Nathan Smith knew he needed to modernize to stay competitive, but not at the cost of the community relationships the shop is known for.

The Solution

Pell City Pawn moved from PawnMaster Classic to Bravo's cloud-based point of sale across their two locations, modernizing operations while keeping their hands-on, community-focused approach.

The Results

The results were swift. Within six months, sales rose 40%. Over 300 customers activated MobilePawn in the first year. New loans grew 26%, redemption rates climbed 75%, and pawn service charges increased nearly 76%, proving that modernizing did not mean sacrificing personal relationships.

300+MobilePawn activations, year one
+75%Redemption rates
2Locations

What Pell City Pawn uses

Bravo Point of SaleMobilePawn
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