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Bravo Store SystemsCustomer Proof · Multi-Store

How Beach City Pawn grew its loan balance from $74K to $103K with Bravo

Eric Wesselink replaced unreliable, outdated software with Bravo, gaining remote visibility, stronger staff accountability, faster online listing, and measurable growth.

$103K
Carried loan balance, up from $74K
Nearly 45%
Increase in average buys
$4K to $4.5K
New average buys
CustomerEric Wesselink
LocationHuntington Beach, California
Line of businessPawn + FFL
Previous softwarePawnMaster
Dealer typePawn, Gun Store / FFL
“Since making the switch to Bravo, my carried loan balance has increased from $74,000 to $103,000. And my buys went from an average of $2K to $3K up to $4K to $4,500. That's an almost 45% increase.”
Eric Wesselink, Owner

The Challenge

When Wesselink bought a competitor's store, he discovered that its existing software had calculated loan and interest rates incorrectly. He wanted a more reliable cloud-based platform that was not clunky or outdated and that could accommodate the distinctive needs of Beach City Pawn & Guitar.

The Solution

Bravo brought the store's buy and sell numbers up to speed and gave Wesselink cloud access to metrics from home. Built-in categorization lets him monitor margins by segment, while productivity tools show what employees are doing and what still needs attention.

The Results

After the switch, carried loan balance rose from $74,000 to $103,000. Average buys moved from $2,000 to $3,000 up to $4,000 to $4,500, an increase Wesselink described as almost 45%.

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Source: verified, customer-approved story published at https://www.bravostoresystems.com/customer-stories/beach-city-pawn-guitar. All figures and quotes appear exactly as published; proof strength: measured customer results. Generated 2026-08-30 from the same approved data file that builds the web story, so this summary cannot drift from the published claims.